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Articles tagged with: relationship marketing

Examining relationship marketing and strategic branding in b2b Greek SMEs: A family business development

Irene Samanta
Innovative Marketing Volume 18 2022, Issue #3

Brand-consumer relationship of female millennials toward K-beauty

Adma Sari, Sucherly, Meydia Нasan, Yevis Marty Oesman
Innovative Marketing Volume 18 2022, Issue #2

Marketing aspect of the innovation communications development

Olha Prokopenko, Vitaliy Omelyanenko
Innovative Marketing Volume 14 2018, Issue #2

The relevance of relationship marketing model for hair salon’s competitiveness: a theoretical perspective

Edmund O. Amoakoh, Matsidiso N. Naong
Problems and Perspectives in Management Volume 15 2017, Issue #1
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