Articles tagged with: repurchase intention

The influence of utilitarian value, hedonic value, and online review on consumers’ satisfaction, trust, and repurchasing intention in e-commerce platforms

Dam Tri Cuong
Innovative Marketing Volume 21 2025, Issue #2

Repurchase intention in sports brand industry in China: Attributes of live streamers and customer-to-customer interaction of live streaming e-commerce

Wang Hui Li, Sany Sanuri Mohd Mokhtar, Azanin Ahmad
Innovative Marketing Volume 20 2024, Issue #2

Elucidating drivers of repurchase intention in the e-marketplace through the lens of online trust-building mechanisms

Brandon Wen, Florentina Kurniasari, Elissa Dwi Lestari
Innovative Marketing Volume 20 2024, Issue #1

The influence of corporate social responsibility on repurchase intention: The mediating effect of satisfaction

Sang Vo Minh, Uyen Phan Nguyen Thao, Khanh Truong Tan, Phung Pham Van
Innovative Marketing Volume 19 2023, Issue #4

How to promote repurchase intention toward Covid-19 antigen test kits: Evidence from Thai consumers

Long Kim, Thanapa Chouykaew, Siwarit Pongsakornrungsilp, Teerasak Jindabot, Sangwon Lee
Innovative Marketing Volume 19 2023, Issue #1

The effect of mall ambiance, layout, and utility on consumers’ escapism and repurchase intention

Renu Sharma, Mamta Mohan, Sandeep Kumar Gupta
Innovative Marketing Volume 18 2022, Issue #4