Business Perspectives
  • Login
Submit Manuscript
  • About Us
  • Journals
  • Publishing policies
  • Editorial Policies
  • Books
  • Home
  • Publishing policies
  • Tags: review

Articles tagged with: review

Affinity of Gen Z and Gen Y towards DTC brands: Role of online review and ratings and recommendation

Kharabela Rout, Zakir Hossen Shaikh, Sushree Debashree Debasmita Sahoo, Priti Ranjan Sahoo, Kiran Cotha, Rashmi Ranjan Panigrahi
Innovative Marketing Volume 22 2026, Issue #2
  • Publishing policies
    • Ethical oversight
    • Copyright and permissions
    • Authorship and contributorship
    • Self-archiving policy
    • Article Processing Charges
    • АРС for the authors from developing countries
    • Subscription pricing policy for hybrid journals
    • Digital preservation policy
    • Open access and reference metadata
    • Reproducibility and robustness

COOKIES
The cookie settings on this website are set to 'allow all cookies' to give you the best experience.

If you continue without changing these settings, you consent to this Read more

Accept
newsletter
We accept payment with:
  • visa
  • mastercard
  • ISNI: 0000 0004 6439 8257
  • Copyright © 2026 LLC “CPC “Business Perspectives”,
    except Open Access articles

Developed by MindK. Designed by Crisp.

  • About Us
    • Company
    • News
    • Cooperation and partners
    • Advertising
    • Manuscript Administration System
  • Users support
    • Your profile
    • External services instructions
    • Site navigation
Contact us
  • Hryhorii Skovoroda lane, 10 Sumy, 40022 , Ukraine
  • +380-542-221707
  • +38-063-2891070
  • Privacy Policy
  • Cookie Policy
  • Terms and Conditions
Tweets by LLC “Business Perspectives”