Articles tagged with: social media

The influence of celebrities on the conspicuous consumption of Saudi youth

Ghada A. R. Al-Turif, Hessa A. R. Al-Sanad
Innovative Marketing Volume 19 2023, Issue #3

Factors affecting tour operator effectiveness in South Thailand

Nutsana Na Phayap, Wiwat Jankingthong, Siriluck Thongpoon, Chutima Wangbenmad
Innovative Marketing Volume 19 2023, Issue #2

Consumer sentiment toward international activist advertising

Christos Livas, Faidon Theofanidis, Nansy Karali
Innovative Marketing Volume 19 2023, Issue #2

The impact of social commerce on the purchase intentions of Millennials using Facebook

Krishna K. Govender, Ramnarain Yavisha
Innovative Marketing Volume 19 2023, Issue #2

What is sustainable tourism in social media? Evidence from tweets

Ming Li, Haiying Fu, Songyu Jiang
Problems and Perspectives in Management Volume 21 2023, Issue #1

Buy now or regret later: Social media-induced panic buying of medical supplies during COVID-19

Huma Parveen, Ahmed Suhail Ajina, Najat S. M. Habbas, Mamdouh Abdulaziz Saleh Al-Faryan, Amgad S.D. Khaled
Innovative Marketing Volume 18 2022, Issue #3

Corporate social responsibility, electronic word-of-mouth and customer loyalty in Vietnam’s banking sector

Nguyen Minh Sang
Banks and Bank Systems Volume 17 2022, Issue #3

Indonesian government’s public communication management during a pandemic

Achmad Herman
Problems and Perspectives in Management Volume 19 2021, Issue #1

Inhibitors of social media as an innovative tool for advertising and marketing communication: evidence from SMES in a developing country

John Amoah, Abdul Bashiru Jibril
Innovative Marketing Volume 16 2020, Issue #4
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