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Tags: source credibility
Articles tagged with: source credibility
Investigating the influence of social media influencer credibility on beauty product purchase behaviors: a case study from Vietnam
Gia Khuong An, Thi Thuy An Ngo, Thanh Tu Tran, Phuong Thy Nguyen
Innovative Marketing
Volume 20 2024, Issue #3
Source credibility of beauty vloggers and consumer purchases of vegan cosmetics: The mediating role of cognitive and affective attitude
Bao Ngoc Le, Viet Tien Vu, Mai Thi Le
Innovative Marketing
Volume 20 2024, Issue #3
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