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Tags: subjective norms
Articles tagged with: subjective norms
Factors influencing consumer behavior towards intention and the selection of luxury hotels in Malaysia using Theory of Planned Behavior
Wong Chee Hoo, Ng Mei Poh, Muhammad Kamran Khan
Innovative Marketing
Volume 20 2024, Issue #3
Individuals’ purchase intention of the Sukuk bond: A study on developing economy
K. M. Anwarul Islam, Serajul Islam, Sami Al-Kharusi, Abul Bashar Bhuiyan, Md. Shariful Haque
Innovative Marketing
Volume 19 2023, Issue #3
Indirect determinants of online purchase decisions: A case study of different generations in Peru
Patricia Zirena-Bejarano, Elbia Myreyle Chávez Zirena, Bernardo De La Gala Velasquez
Innovative Marketing
Volume 19 2023, Issue #1
Academic entrepreneurship in Sudanese universities: explaining entrepreneurial intention using the Theory of Planned Behavior (TPB)
Selma Abedelrahim
Problems and Perspectives in Management
Volume 18 2020, Issue #3
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