Arief Helmi

The risk of virus contracting during the COVID-19 pandemic has changed consumer preference for online shopping to meet their daily needs than shopping in brick-and-mortar stores. Online shopping presents a different environment, atmosphere, and experience. The possibility of ethical violations is higher during online than face-to-face transactions. Therefore, this study was conducted to investigate the influence of perceived health risk and customer perception of online retail ethics on consumer online shopping behavior during the COVID-19 pandemic, involving seven variables, namely perceived health risk, security, privacy, non-deception, reliability fulfillment, service recovery, and online shopping behavior. The data were collected through an online survey by employing the purposive sampling technique to a consumer who has shopped online during the COVID-19 pandemic in Indonesia. 315 valid responses were obtained and analyzed through quantitative method using SEM-Amos. The results showed that perceived health risk and four variables of online retail ethics including security, privacy, reliability fulfillment, and service recovery affected online shopping behavior. Meanwhile, non-deception was found to have an insignificant effect. The coefficient value proved perceived health risk to be more dominant in influencing online shopping behavior than the variables of online retail ethics. Thus, consumers pay more concern for their health during online shopping. However, positive consumer perceptions of the behavior of online retail websites in providing services also can encourage consumers to shop online during this pandemic.

This study aims to determine the influence of in-store promotion in the form of price discount and price package on customer value and purchase intention. The research sample was 120 consumers purchasing the private label products in modern stores using a purposive sampling technique. The data were then analyzed using SEM PLS. The result revealed that all hypotheses were accepted and each variable studied showed a strong and significant influence on each other, especially in terms of its influence on the purchase intention. In-store promotion is a more influencing variable of purchase intention in private label products than customer value. The result also pointed out the three most dominant items forming in-store promotion, customer value, and purchase intention. Those items are the frequency of discount program, the products’ quality, and the reference group that helps the company promoting private label products, usually friends’ recommendation. These findings are expected to be used by decision-makers in retail businesses to formulate in-store promotional activities and create customer value following the target market to increase consumers’ willingness to buy private label products.

Acknowledgment
The authors would like to express their gratitude to the Doctoral Dissertation Research Grant Program of the Ministry of Research, Technology, and Higher Education for funding this research. The authors highly appreciate the assistance, suggestions, and inputs from both editors and reviewers of this article.

The purpose of this study is to analyze Indonesian consumer hedonic values, extraversion, and online impulse buying, as well as to examine the influence of consumer hedonic values and extraversion personality on impulsive online buying. This study uses a quantitative research method that employs descriptive and associative tools. The primary data were gathered through social media surveys of Indonesian consumers who buy goods through e-commerce. Of the 440 respondents who received questionnaires, only 400 completed them accurately. According to the survey, at least 75% of respondents shop online regularly. The study’s findings describe three types of Indonesian online consumers: those with hedonic values, those with reasonably high extrovert personalities, and those prone to online impulse buying. Path analysis results indicate that both hedonic value and extraversion have a significant influence on online impulse buying. Hedonic consumers enjoy online shopping, and as a result, they discover items they had not previously considered purchasing without careful consideration. On the other hand, extroverted consumers who are outgoing, passionate, and pleasant in social situations are more likely to be interested in impulsive online buying. These results provide online business owners with necessary guidance by demonstrating the importance of developing a website that is not only informative but also visually appealing and engaging to trigger impulse buying.

Acknowledgment
This study was supported by a research grant from Universitas Padjadjaran, Indonesia.

Millennials and Generation X (Gen-X) are the fastest-growing market segment in Indonesia. The study aims to discover the salient values of those generations and to investigate their value differences. Data were obtained via questionnaires from 200 respondents of each generation. The questionnaires measure the importance of the values of each generation, consisting of nine values from the List of Values established by Kahle (1986), namely Sense of belonging, Excitement, Being well respected, Fun and enjoyment, Security, Self-fulfillment, Self-respect, Warm relationships with others, and Sense of accomplishment. This study employed factor analysis to identify sets of values representing their underlying values. This method resulted in three inherent values of Gen X and two of Millenials. Gen X shows the importance of Achievement, Family enjoyment, and Social relationship. Meanwhile, the Millennials are conspicuous by the values of Social recognition and Self-pleasing. Companies that choose Gen X as their target market can use their above-mentioned values to be expressed in their marketing strategies. Meanwhile, those who choose Millennials may use the two inherent values of this generation. This study fills a research gap on the characters of the emerging young generation segments in the country that can be adopted to generate market segment characters in the country.

Acknowledgment
This work was funded by a research grant from the Universitas Padjadjaran, Indonesia.

Adopting a green lifestyle by living a healthy life has the consequence of purchasing more expensive green products. This study aimed to explore the factors affecting consumers’ willingness to pay more for green convenience products. This willingness can be influenced by consumers’ attitudes, green lifestyles, and purchase intention. The respondents were 225 individuals who had purchased green products from bulk stores in Bandung and Jakarta. The data were obtained through online surveys, specifically distributing G-form. The majority of respondents are women at 78.7% and 39.1% were aged between 26-35 years. Subsequently, the samples were collected using cluster random sampling, which included selecting groups or areas to be sampled, and the data were processed using SEM-LISREL. The results showed that green lifestyles influenced willingness to pay more for convenience goods, while attitudes were only indirectly influenced. The intention to make a purchase was a significant predictor of how much consumers were willing to pay more. The majority of respondents are willing to pay around 10-25% more for green products. Simultaneously, attitudes and green lifestyles had a significant influence, with purchase intention as a mediator. These results can be used to develop green convenience product marketing strategies at bulk stores in Indonesia by providing confidence in product attributes that encourage consumers to pay a premium price.

This study aims to characterize the online shopping style of the young consumer in Indonesia. The study’s primary data were gathered through a survey of 410 Generation Z and Millennial respondents conducted in Bandung, Indonesia in 2024. The data were subjected to factor analysis. According to the survey, both generations prefer to shop online for food, clothing, technology, and personal care products This study discovered three unique online shopping styles for the young generation: fashionable and smart, premium product orientation, and impulsive. The first style represents the young consumer, who enjoys shopping online while seeking contemporary products that save money. Meanwhile, premium product consumers seek high-quality or branded products online, this young consumer buys online seeking exclusivity. The third type is the youthful consumers who commonly purchase online spontaneously without careful review and planning, and regard internet shopping as entertaining. The finding fills the gap in understanding customer behavior, particularly the online shopping style of young consumers.

Acknowledgment
Work by the authors was funded by a research grant from the Universitas Padjadjaran [University of Padjadjaran], Indonesia.

Postgraduate education plays a key role in developing skilled human resources and advancing knowledge. With increasing competition among universities in Indonesian cities such as Bandung, understanding the factors that influence students’ choices of master’s programs is crucial. This study aims to critically examine the role of student experience and perceived quality of higher education in shaping students’ decision-making processes regarding the selection of postgraduate institutions. This study was conducted at 14 private universities in Bandung, Indonesia. The study population consisted of 70,284 students, with 400 respondents selected across 29 study programs that offered master’s degrees. A proportional random sampling method was used. The research hypotheses were tested using Structural Equation Modeling (SEM) with SmartPLS. The findings indicate that student experience significantly impacts perceived quality (ß = 0.662, p = 0.000). Perceived quality also has a positive and significant effect on college preferences (ß = 0.366, p = 0.000). In addition, student experience significantly influences college preferences (ß = 0.148, p = 0.006). Furthermore, student experience indirectly affects college preference through perceived quality (ß = 0.242, p = 0.000). These results highlight that perceived quality is a major factor influencing college preferences. This study underscores the importance of student experience and perceived quality in shaping students’ preferences for postgraduate institutions. By enhancing positive student experiences and ensuring high educational quality, universities can strengthen their appeal and support students in making informed decisions about their postgraduate education.

Acknowledgment
To support the seamless operation of this PhD study, the author would like to thank STIE Ekuitas Bandung-Indonesia for providing tuition aid for 3.5 years.