Causality effects between celebrity endorsement and the intentions to buy

Published December 30, 2008
Author(s)
Mehdi Zahaf , James Anderson
Article Info
Volume 4 2008, Issue #4
TO CITE

732 Views
812 Downloads

References
0
Tables
0
Figures
0

Download Preview

Close

Innovative Marketing

Innovative Marketing

COOKIES
The cookie settings on this website are set to 'allow all cookies' to give you the best experience.

If you continue without changing these settings, you consent to this Read more

Accept