How events work: understanding consumer responses to event marketing

Published December 30, 2008
Author(s)
Anne Martensen , Lars Grønholdt
Article Info
Volume 4 2008, Issue #4
TO CITE

799 Views
640 Downloads

References
0
Tables
0
Figures
0

Download Preview

Close

Innovative Marketing

Innovative Marketing

COOKIES
The cookie settings on this website are set to 'allow all cookies' to give you the best experience.

If you continue without changing these settings, you consent to this Read more

Accept