Issue #1 (Volume 9 2013)
Articles
8
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Brand-building website design for independent hotels: a replicated model
Mohamed Nassar , Sherif Hassan Abdou -
An empirical study on consumers’ view of new product creativity
Bing Xu , Robin T. Peterson -
Product localization in the fast food industry
Wei Chen , Ping Li , Yanan Liu -
The Personal Selling Ethics Scale: revised and shortened for time-sensitive professionals
Casey Donoho , Joel Herche , Timothy Heinze -
My house is green! Marketing a house as green
Sharon Horsky , Naor Varsno
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Cultural essence and sport consumption: marketing organizational charisma
Ketra L. Armstrong -
A comparison of perceived product quality between Bulgarian and Chinese respondents
Ruth Lumb , Vinod Lall
