Articles tagged with: generation Z

Muslim Generation Z’s purchase intention of halal cosmetic products in Indonesia

Heri Sudarsono, Retty Ikawati, Siti Nur Azizah, Rusny Istiqomah Sujono, Yeny Fitriyani
Innovative Marketing Volume 20 2024, Issue #4

The moderating role of environmental knowledge in influencing sustainable consumption intention of Generation Z through Personal Norms, Social Norms, And Environmental Awareness

Meltem Canoğlu, Sefa Üstüner
Innovative Marketing Volume 21 2025, Issue #1

Culinary connections: The mediating role of customer brand co-creation behavior in gastronomic and revisit intentions

Ni Made Purnami, Ni Wayan Mujiati, Ayu Putu Laksmi Danyathi, Uswatun Siwi Kartika Sari, Desak Komang Dea Marcellina Putri Darmada
Innovative Marketing Volume 21 2025, Issue #1

The role of transformational leadership, work-life balance, and employee engagement on Gen Z’s organizational commitment in the Indonesian creative industry

Janitia Amirah Jasmine, Prio Utomo
Problems and Perspectives in Management Volume 22 2024, Issue #4

Enforcement of consumer rights protection laws and intention to reuse digital financial services among Generation Z youth: Empirical evidence from Vietnamese commercial banks

Lanh Cao Dinh, Hai Phan Thanh
Banks and Bank Systems Volume 19 2024, Issue #4

Impact of career development, job insecurity, and tech awareness on the quiet quitting of hospitality employees in Indonesia

Nurul Sukma Lestari, Veithzal Rivai Zainal, Syafrizal Chan, Lenny Christina Nawangsari
Problems and Perspectives in Management Volume 22 2024, Issue #3

Sustainable consumption in Indonesia: Health awareness, lifestyle, and trust among Gen Z and Millennials

Thalia Agustina, Evi Susanti, Junaid Ali Saeed Rana
Environmental Economics Volume 15 2024, Issue #1

Digital coupons and Gen Z: An application of technology acceptance model with coupon proneness as a moderator

Neha Pandey, Nimish Gupta, Sanjay Rastogi, Rashika Rajan Singh, Manish Mishra
Innovative Marketing Volume 20 2024, Issue #2

The effects of social media live streaming commerce on Vietnamese Generation Z consumers’ purchase intention

Thi Thuy An Ngo, Chi Thanh Bui, Huynh Khanh Long Chau, Nguyen Phuc Nguyen Tran
Innovative Marketing Volume 19 2023, Issue #4
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