Articles tagged with: purchase intention

Short video marketing factors influencing the purchase intention of Generation Z in Vietnam

Thi Thuy An Ngo, Phu Quach, Thanh Vinh Nguyen, Anh Duy Nguyen, Thi Minh Nguyet Nguyen
Innovative Marketing Volume 19 2023, Issue #3

Examining the influence of social media marketing on purchase intention: The mediating role of brand image

Imran Ali, Mohammad Naushad
Innovative Marketing Volume 19 2023, Issue #4

Individuals’ purchase intention of the Sukuk bond: A study on developing economy

K. M. Anwarul Islam, Serajul Islam, Sami Al-Kharusi, Abul Bashar Bhuiyan, Md. Shariful Haque
Innovative Marketing Volume 19 2023, Issue #3

Determinants of consumer purchasing behavior toward Korean cosmetic products: Evidence from Indonesia

Widayat Widayat, Noor Azis, Herlinda Maya Kumala Sari, Warsono Warsono, Ilyas Masudin
Innovative Marketing Volume 19 2023, Issue #2

Effect of CSR activities on customers’ purchase intention: The mediating role of trust

Imran Ali, Mohammad Naushad, Hadeel Jaafar Alasmri
Innovative Marketing Volume 19 2023, Issue #2

Examining the effect of halal perceived value and perceived risk on purchase intention: A mediating role of halal trust

Muchammad Agung Miftahuddin, Wiwiek Rabiatul Adawiyah, Refius Pradipta, Faizal Wihuda
Innovative Marketing Volume 18 2022, Issue #4

Gen-Z Muslims’ purchase intention of halal food: Evidence from Indonesia

Nur Rizqi Febriandika, Vamel Wijaya, Lukmanul Hakim
Innovative Marketing Volume 19 2023, Issue #1

Predicting consumers’ apartment purchase intention in Vietnam using an extended theory of planned behavior

Han Pham Dinh, Hai Vo Thanh, Hai Phan Thanh
Innovative Marketing Volume 18 2022, Issue #4

Effects of brand attitude, perceived value, and social WOM on purchase intentions in luxury product marketing

Ifta Firdausa Nuzula, Lilik Wahyudi
Innovative Marketing Volume 18 2022, Issue #3
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