Articles tagged with: purchase intention

E-WOM effect through social media and shopping websites on purchase intention of smartphones in India

Asif Iqbal, Noor Alam Khan, Azam Malik, Mohammad Rishad Faridi
Innovative Marketing Volume 18 2022, Issue #2

Owner endorsement of brands and consumer buying intentions

N V Sriranga Prasad, Habeeb Ur Rahiman, Nishad Nawaz, Vijayakumar Gajenderan
Innovative Marketing Volume 18 2022, Issue #2

Determinants of purchase intention during COVID-19: A case study of skincare products in East Java

Sudaryanto Sudaryanto, Jerry Courvisanos, Ivana Rosediana Dewi, Rusdiyanto Rusdiyanto, Jiva Rendis Yuaris
Innovative Marketing Volume 18 2022, Issue #1

Brand placement in Web Series: Assessing consumer attitudes in India

Kavitha Venkatasubramany Iyer, Anupam Siddhartha
Innovative Marketing Volume 17 2021, Issue #2

How to convert Millennial consumers to brand evangelists through social media micro-influencers

Kanyawee Pornsrimate, Anon Khamwon
Innovative Marketing Volume 17 2021, Issue #2

Do trust and corporate social responsibility activities affect purchase intentions? An examination using structural equation modeling

Imran Ali, Mohammad Naushad, Sulphey M. M.
Innovative Marketing Volume 16 2020, Issue #4

Comparison of influence of selected viral advertising attributes on shopping behavior of Millennials – empirical study

Martin Mudrik, Martin Rigelsky, Beata Gavurova, Radovan Bačik, Richard Fedorko
Innovative Marketing Volume 16 2020, Issue #3

Factors affecting consumers’ purchase intention for counterfeit luxury goods in Bangladesh

Mohammad Osman Gani, Muhammad Intisar Alam, Mostaquim-Al-Islam, Shahin Ahmed Chowdhury, Mohammad Omar Faruq
Innovative Marketing Volume 15 2019, Issue #4

Green product buying intentions among young consumers: extending the application of theory of planned behavior

Andhy Setyawan, Noermijati Noermijati, Sunaryo Sunaryo, Siti Aisjah
Problems and Perspectives in Management Volume 16 2018, Issue #2
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