Articles tagged with: social media

Influence of social media on organizational communication and organizational culture at the South African Social Security Agency in South Africa

Sabo Dlelengana, Rufus Adebayo, Tatenda Chikukwa
Problems and Perspectives in Management Volume 22 2024, Issue #2

Enhancing the public value of mobile fintech services through cybersecurity awareness antecedents: A novel framework in Jordan

Hasan Alhanatleh, Amineh Khaddam, Farah Abudabaseh, Mahmoud Alghizzawi, Amro Alzghoul
Investment Management and Financial Innovations Volume 21 2024, Issue #1

Leveraging influencer marketing for banks: An empirical study on young consumers in Vietnam

Nguyen Minh Sang
Innovative Marketing Volume 20 2024, Issue #1

The effects of social media live streaming commerce on Vietnamese Generation Z consumers’ purchase intention

Thi Thuy An Ngo, Chi Thanh Bui, Huynh Khanh Long Chau, Nguyen Phuc Nguyen Tran
Innovative Marketing Volume 19 2023, Issue #4

The role of social media marketing (SMM) in building frozen food brand loyalty

Yokie Radnan Kristiyono, Hendrawan Supratikno, Evo Sampetua Hariandja
Innovative Marketing Volume 19 2023, Issue #4

Understanding Thailand’s tourism industry from the perspective of tweets: A qualitative content analysis using NVivo 12.0

Haiying Fu, Meizhi Ma, Xiaoe Zhu
Problems and Perspectives in Management Volume 21 2023, Issue #4

Examining the influence of social media marketing on purchase intention: The mediating role of brand image

Imran Ali, Mohammad Naushad
Innovative Marketing Volume 19 2023, Issue #4

The influence of celebrities on the conspicuous consumption of Saudi youth

Ghada A. R. Al-Turif, Hessa A. R. Al-Sanad
Innovative Marketing Volume 19 2023, Issue #3

Factors affecting tour operator effectiveness in South Thailand

Nutsana Na Phayap, Wiwat Jankingthong, Siriluck Thongpoon, Chutima Wangbenmad
Innovative Marketing Volume 19 2023, Issue #2
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