Aziz Babounia

The green supply chain (GSC) has become essential for companies seeking to improve their environmental performance and meet the requirements of sustainable development. This concept is particularly relevant in an era of globalization and growing environmental awareness. The study used a Probit regression method to analyze data collected from Moroccan SMEs. It aimed to examine the impact of different factors, such as economic and energy efficiency, government incentives, stakeholder pressure, managerial age, company size, and profitability, on the adoption of GSC practices. The results showed that economic and energy efficiency, as well as stakeholder pressure, are significant factors positively influencing the adoption of GSCs. When combined with stakeholder pressure, government incentives also have a positive impact. The age of the executive has a negative influence on the adoption of GSC, indicating that younger executives are more likely to adopt these practices. Company size showed no significant impact, while profitability had a positive impact with the adoption of a GSC.