Hina Mushtaq

Type of article: Research Article

Abstract
The current study attempts to find out the impact of organizational culture and emotional intelligence on the performance of FMCG companies in Saudi Arabia. This research study investigated the leading FMCG companies like Alsafi, Sadafco, Roma Group, Almarai, Nestle Middle East, and Bazeem Trading Company in Saudi Arabia. Data have been collected in 2023 through an adapted questionnaire and interviews from 204 front-line managers working in FMCG companies, and items of scale provide their insights about organizational culture and emotional intelligence and its impact on their performance. The survey questionnaire overall included twenty-four items that covered all the variables of organizational culture, emotional intelligence and organizational performance. Data were analyzed through SPSS, and the findings showcase that a unit change in the dimensions of organizational culture like learning, team orientation, and strategic direction have increased the organizational performance by 35%, 87%, and 26%, respectively, while the dimension of creating change did not affect it significantly. Unit variation in the dimensions of emotional intelligence, such as self-awareness, social skills, and empathy enhance the organizational performance by 20%, 31%, and 32%, respectively, while emotional management did not affect it significantly. These findings have indicated that the FMCG companies in Saudi Arabia need to revise their training and development programs on culture and emotional intelligence and try to improve the working capacity of their human resources.