Pedro Seva-Larrosa

This study aims to investigate the impact of organizational behavior and information technology business strategic maturity on firm performance within the Jordanian maritime industry. A quantitative research approach was employed, and data were collected through a questionnaire distributed to 157 IT managers and 190 managers from 347 operating maritime companies in Jordan. The research data underwent descriptive and analytical analysis to examine the proposed model. The findings indicate that organizational behavior significantly and positively affects firm performance, while information technology business strategic maturity also has a significant positive influence on firm performance. Additionally, the study reveals that IT-business strategic maturity mediates the relationship between organizational behavior and firm performance. These results highlight the significance of enhancing IT-business strategic maturity to strengthen the association between organizational behavior and firm performance in the Jordanian maritime industry. By leveraging effective organizational behavior practices and implementing robust information technology business strategic maturity, maritime companies can improve their performance, achieve operational efficiency, and facilitate strategic decision-making, ultimately enhancing their competitive position in the dynamic business environment.