Satria Mirsya Affandy Nasution

A low-cost carrier is an airline that offers lower rates but at a lesser cost, sacrificing some convenience. This study aims to determine the effect of service quality and brand image on trust, satisfaction, and passenger loyalty to low-cost airlines in Indonesia. Primary data were collected through Google Forms and submitted via WhatsApp with the criteria of having previously used the services of Indonesian low-cost airlines. Of the 300 respondents who received the questionnaire, only 242 filled it out accurately. The data were analyzed with the help of the SmartPLS program and structural equation modeling. The findings show that service quality and brand image positively and significantly affect passenger trust, satisfaction, and loyalty (p < 0.05). Trust positively and significantly affects satisfaction (p < 0.05). Trust and satisfaction positively and significantly affect loyalty (p < 0.05). Service quality and brand image affect satisfaction through trust (p < 0.05). Service quality and brand image affect loyalty through satisfaction (p < 0.05), and trust affects loyalty through satisfaction (p < 0.05).

Acknowledgments
The research funding for this study was provided by the Ministry of Education, Culture, Research and Technology of the Republic of Indonesia under the Basic Research for Higher Education Excellence (PDUPT) category in 2022. Additionally, gratitude is extended to the various levels of leadership at Universitas Muhammadiyah Sumatera Utara, including the leadership of the Faculty of Economics and Business and the personnel of the Institute for Research and Community Service (LPPM) at Universitas Muhammadiyah Sumatera Utara.

Knowledge sharing in MSMEs refers to sharing information, skills, or experiences between business owners, employees, customers, or other parties such as mentors, business communities, or educational institutions. This study aims to analyze the relationship between innovation performance and knowledge-sharing outcomes within handicraft MSMEs in Medan, Indonesia. It highlights the role of absorptive capacity as a crucial intermediary, emphasizing its importance in enhancing the connection between shared knowledge and improved innovation performance. A quantitative methodology is applied in alignment with the study’s objectives, as the research involves numerical and statistical data. Methods for collecting the data included interviews and questionnaires. The total population for this study comprises 165 managers/owners of handicraft MSMEs in Medan, Indonesia. The analysis is conducted using the SEM-PLS technique. The findings indicate that knowledge-donating and knowledge-collecting, as pillars of knowledge sharing, are key in bolstering absorptive capacity and advancing innovation performance. This relationship is statistically supported with a p-value of less than 0.05. Indirectly, knowledge-donating significantly affects innovation performance through absorptive capacity (p < 0.05), and knowledge-collecting significantly affects innovation performance through absorptive capacity in handicraft MSMEs in Medan, Indonesia (p < 0.05). Based on this study’s results, MSMEs in the craft sector can increase innovation by building a culture of knowledge sharing internally among employees and externally with business partners, communities, or clients.

Acknowledgment
The study was funded in 2024 under the Basic Research - Regular (PF-R) category by the Republic of Indonesia’s Ministry of Education, Culture, Research and Technology. The administration of the Faculty of Economics and Business, as well as the staff of the Institute for Research and Community Service (LPPM) at Universitas Muhammadiyah Sumatera Utara, were also thanked, along with the other levels of administration at the university.