Tatiana Yereskova

Type of the article: Research Article

The article is devoted to the conceptual foundations of strengthening Ukraine’s green transformation by implementing a model of good governance, developing and implementing modern innovative communication practices at the societal level, and improving responsible ecosystem restoration through the transition to a green economy in accordance with EU principles and standards.

The purpose of the study is to comprehensively analyze the concept of green transformation and its practical expression, as well as to develop recommendations on tools and areas for its strengthening in Ukraine.

In the course of scientific research on the essence of the concept of green transformation of Ukraine, the author’s vision of its modern interpretation was developed. The importance of the main social actors in the process of implementing the green transformation is outlined. The key role of business in scaling up green practices is reasonably proven, and its stakeholder interest in relation to the benefits and risks of implementing the green transformation policy is indicated. The importance of communication practices in the implementation of green projects and strengthening dialogue between key stakeholders is determined. The experience of the European Union in implementing the concept of green transformation is comprehensively considered.