Taras Kytsak

The article investigates manifestations, trends and dominants of the concept of social responsibility of business; its impact on balanced social development has been determined. The active role of social responsibility in ensuring the stability and competitiveness of business processes has been substantiated. The aim of the research is to determine the impact of socially responsible practices on the socio-economic development of a business organization in modern conditions. The author determined his own interpretation of corporate social responsibility after having researched its essence and its impact on social and business processes. The list of potential benefits for a business organization from realization of social investments has been specified and supplemented. The content and essence of the construct of a socially responsible organization which focuses on the development and successful functioning in a dynamic market environment have been distinguished. The sphere of interaction of the business organization with the main stakeholders has been analyzed and potential directions of establishing a constructive dialogue that will have a positive impact on the stability and success of business processes have been outlined. Sociological research on the evaluation of the perception of social responsibility by business organizations in Ukraine and awareness of its values, trends and benefits has been analyzed. Conclusions regarding directions of strengthening of forming the environment of facilitating the spreading of the concept of corporate social responsibility have been justified. Keywords: corporate social responsibility, stakeholders, balanced social development, socially responsible practices, social investments, social reporting.

The article considers the approaches to the management of the mental health of staff in the context of quarantine restrictions based on human-oriented values. The purpose of the study is to analyze the current factors influencing the mental health of staff as an important management problem, the solution of which involves the use of innovative methods and management practices for its preservation and improvement. The study substantiated the need to assess the factors of negative impact on the mental health of staff in order to eliminate them or reduce their effects. It has been proven that ensuring the mental health of staff is one of the main tasks of organizations, as the socio-economic losses from its deterioration are significant. In the course of research of theoretical approaches to an estimation of indicators of a condition of mental health of the personnel the own point of view on value and urgency of its preservation for the organizations is formed; the importance of its impact on staff productivity is determined. The method of sociological research determined that in the conditions of remote regime during quarantine such factors (causes) of stress as: overtime, work without breaks, low level of recognition and remuneration, lack of employment guarantees, insufficient support of managers, managers and/or colleagues, high emotional involvement of employees, poor communication, negatively affect the mental health and productivity of staff. Approaches to improving the mental health of staff based on innovative management practices have been developed.

The paper examines conceptual principles and the significance of dialogue with stakeholders for the successful functioning of a business organization, its development, competitive advantage, sustainability, brand and image growth. The relevance of this concept in new business realities, the main trends of which are digitalization, openness, networking, and globality of processes, has been substantiated. The purpose of the study is to establish the impact of dialogue with stakeholders on the social and economic development of a business organization in the realities of the new economy. In the course of researching theoretical approaches regarding the nature and scope of dialogue with stakeholders, the author has formed his own point of view on the value and relevance of these processes for business organizations; personal understanding of their impact on business and society has been determined. A list of potential opportunities for a business organization was identified and supplemented, subject to establishing an effective dialogue with stakeholders based on social responsibility. The author’s vision of the content and essence of the stakeholder engagement policy has been developed, the effectiveness of which will manifest itself in increasing the company’s capitalization, improving sustainability, and increasing investment attractiveness. Possible areas of manifestation and directions of interaction with stakeholders have been analyzed and the prospects and opportunities for their development towards strengthening the business process sustainability have been outlined. The research on the importance of dialogue with stakeholders for Ukrainian companies has been analyzed. Conclusions regarding the prospects for the development of this concept in the direction of improving business processes have been substantiated.

The relevance of the article is due to the need to determine the conceptual directions for strengthening the competitiveness of the national labor market in the context of intensifying international processes in the area of competition for highly qualified workers and investments in the creation of new modern workplaces. The purpose of the article is to develop the theoretical and conceptual foundations of ensuring the competitiveness of the national labor market. This problem is considered from the position of strategic importance for Ukraine, as it reflects the key societal socio-economic processes and forms the prerequisites for achieving the goals of sustainable development. As a result of the analysis of the state policy of Ukraine to overcome the negative consequences of the pandemic for the employment sector and the labor market, its ineffective practices were noted – the coronavirus restrictions were implemented against the background of the complete withdrawal of the state from real financial assistance and effective measures to support the employment sector. The main reasons that hold back the attraction of foreign investments for the creation of new jobs are indicated such as the disproportion of demand and supply; destructiveness of social dialogue processes in the labor market; low quality of labor legislation, low employment rates and a huge volume of the shadow segment. Recommendations have been developed on the use of practical tools for the development of the competitive advantages of Ukraine’s labor market, namely, strengthening the professional and qualification qualities of the workforce, modernizing the state policy of attracting capital investments, overcoming the shadow segment of the labor market, improving the legal and regulatory regulation of remote work, developing digital employment platforms, introducing progressive foreign practices of regulating the labor market in conditions of pandemic restrictions.

The relevance of the paper is determined by the need to modernize social dialogue in Ukraine as a means of increasing the social responsibility of business organizations and a prerequisite for the country’s sustainable socio-economic development. The paper is aimed at reviewing and systematizing effective practices of modernization of social dialogue, which are revealed in the publications of foreign and Ukrainian scientists, high-ranking officials and public figures. These practices are considered from the standpoint of their expediency and the possibility of their implementation in the processes of social interaction of organizations of employees, employers and public authorities in Ukraine.
A review of the foreign experience in organizing social dialogue convincingly demonstrates a fairly high level of efficiency in the European Union, which contributes to achieving a balance of interests of major economic actors, increasing their social responsibility. For Ukraine, it is expedient to introduce the European practice of the so-called broad approach to the organization of social dialogue, which provides for the expansion of its subjects at the expense of representatives of territorial entities, environmental, women’s, youth, cultural and other public organizations. The involvement of local governments, public and NGOs in solving the most important socio-economic problems will contribute to the spread of the practice of differentiating between social and public dialogue. In Ukraine, employee participation in corporate governance should be strengthened, access to shareholder income should be expanded, and institutional tools for regulating the collective bargaining process should be improved.

The article reveals the conceptual foundations and importance of the stakeholder model for the successful functioning of modern business organizations, their development, ensuring competitive advantages, strengthening sustainability, brand and image growth. The relevance of this concept is also substantiated for ensuring sustainable social development. The purpose of the study is to examine the practical aspects of stakeholder capitalism as a modern model for implementing social responsibility by business organizations. In the course of scientific research into the essence and scope of expression of the modern stakeholder model of business activities, the author's own idea of the practical value of these processes for business and society as a whole was developed. The key potential benefits for business organizations in establishing an effective dialogue with key stakeholders based on social responsibility are identified. The author's own vision of the substantive essence of an effective model of interaction with stakeholders is developed, which will affect the increase in a company’s capitalization, increased sustainability, and increased investment attractiveness. A list of possible areas and directions of interaction between the company and key stakeholders is presented in a reasoned manner. Proposals have been developed for promising areas for the development of the stakeholder model of capitalism, based on the principles of social responsibility in modern conditions.