Clustering of banks by the level of digitalization in the context of the COVID-19 pandemic

  • Received January 4, 2022;
    Accepted February 8, 2022;
    Published February 14, 2022
  • Author(s)
  • DOI
    http://dx.doi.org/10.21511/bbs.17(1).2022.07
  • Article Info
    Volume 17 2022, Issue #1, pp. 80-93
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This work is licensed under a Creative Commons Attribution 4.0 International License

The COVID-19 pandemic has complicated the operating environment for banks around the world. Determining the drivers of digitalization of banking services based on the principles of corporate social responsibility of banks makes it possible to find a way out of the crisis. The objective of the study is to develop a model for clustering banks in terms of the level of digitalization on the principles of corporate social responsibility.
In this study, a twofold model has been proposed: the first part includes the calculation of the level of digitalization of banking, and the second part includes mathematical simulation of the clustering of bank digitalization level. This study reveals new possible solutions to the digitalization of banking in the face of new threats. In particular, factor analysis identifies the main factors, cluster analysis ranks banks into three categories (A, B, C) of service digitalization, and a dendrogram identifies digitalization drivers. The model was tested on 22 banks. Eight per cent of the banks are rated A “Very good” and B “Good”. 92% have Level C “Satisfactory”. The results of the study prove that the model should be validated. It should be confirmed that the application of the developed methodology for increasing the digitalization of banking services will increase customer loyalty by 15%, improve sustainability by reducing risk by 10%, and make banks attractive for investment by 15-20%.

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    • Figure 1. Development level calculation of banking digitalization in the context of the COVID-19 pandemic
    • Figure 2. Model for banking digitalization in the context of the COVID-19 pandemic
    • Figure 3. Listing of the factor analysis results of digitalization level indicators of Ukrainian banks for 2020–2021
    • Figure 4. Listing of the cluster analysis results of digitalization level for Ukrainian banks in the context of the COVID-19 pandemic using CSR principles for 2020–2021
    • Figure 5. Banks in the third cluster
    • Figure 6. Dendrogram to identify the activators of the banking digitalization level in Ukraine in the context of the COVID-19 pandemic based on CSR principles for 2020–2021
    • Table 1. Description of the substantive and methodological differences between traditional remote banking and digital banking
    • Table 2. Initial data to build a model for banking digitalization in the context of the COVID-19 pandemic based on CSR principles
    • Table А1. Key stages in the digitalization evolution of banking business models
    • Table B1. Calculation data for digitalization components of corporate social responsibility of Ukrainian banks for 2019–2021
    • Formal Analysis
      Oleh Kolodiziev, Valeriia Shcherbak
    • Methodology
      Oleh Kolodiziev, Valeriia Shcherbak
    • Software
      Oleh Kolodiziev, Kseniia Vzhytynska
    • Supervision
      Oleh Kolodiziev, Olha Lozynska
    • Validation
      Oleh Kolodiziev, Valeriia Shcherbak
    • Conceptualization
      Valeriia Shcherbak, Olha Lozynska
    • Writing – original draft
      Valeriia Shcherbak, Kseniia Vzhytynska
    • Data curation
      Kseniia Vzhytynska, Olena Chernovol
    • Investigation
      Kseniia Vzhytynska, Olena Chernovol
    • Project administration
      Kseniia Vzhytynska, Olena Chernovol
    • Visualization
      Kseniia Vzhytynska, Olha Lozynska
    • Resources
      Olena Chernovol, Olha Lozynska
    • Writing – review & editing
      Olena Chernovol, Olha Lozynska