Issue #1 (Volume 1 2005)
Articles
10
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A Proposed Qualitative Methodological Tool for the Encapsulation of Strategy and Culture Approaches in High-Tech Markets
Thomas Fotiadis , Constantinos Priporas , Chris Vassiliadis -
Innovative Marketing Initiatives in a Franchised System
Alex Maritz , Gideon Nieman -
The Singularities of the Cultural Element in Consumer Behavior
Jurate Banyte , Loreta Matulioniene -
Online Customer Integration in New Product Development
Thorsten Teichert , Iwan von Wartburg -
Consumer Relationship Marketing on the Internet: An Overview and Clarification of Concepts
Fang Wang , Milena Head
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An Empirical Investigation of the Product's Package as an Antecedent of Brand Personality
Gaëlle Pantin-Sohier , Alain Decrop , Joël Brée -
Study of Attributes that Form Marketing Image of Financial Institution
Vilte Auruskeviciene , Laura Salciuviene , Regina Virvilaite
