Issue #1 (Volume 1 2005)
Articles
	10
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                A Proposed Qualitative Methodological Tool for the Encapsulation of Strategy and Culture Approaches in High-Tech MarketsThomas Fotiadis , Constantinos Priporas , Chris Vassiliadis
- 
                Innovative Marketing Initiatives in a Franchised SystemAlex Maritz , Gideon Nieman
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                Online Customer Integration in New Product DevelopmentThorsten Teichert , Iwan von Wartburg
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                Consumer Relationship Marketing on the Internet: An Overview and Clarification of ConceptsFang Wang , Milena Head
- 
                An Empirical Investigation of the Product's Package as an Antecedent of Brand PersonalityGaëlle Pantin-Sohier , Alain Decrop , Joël Brée

 
					
