Issue #2 (Volume 4 2008)
Articles
	8
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                Creating a geographically linked collective brand for high-quality beef: A case studyBruce A. Babcock , Dermot J. Hayes , John D. Lawrence , Roxanne L. Clemens
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                Ethics as an innovative approach to better internal marketingDevanathan Malmarugan
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                Ethics in marketing: ideology or strategic philanthropy? The case of American ApparelFabien Durif , Raoul Graf , Audrey Hamel , Antoine Labbe , Anne-Marie Nadeau
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                How experiential marketing can be used to build brands - a case study of two specialty storesRajesh Kumar Srivastava

 
					
