The impact of the COVID-19 pandemic on retailer performance: empirical evidence from India

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The study aims to synthesize the challenges that retailers are facing during the COVID-19 emergency. The research is definitive, informative, and based on a single design of cross-sectional research. Quantitative data based on the research instrument were produced (a questionnaire). Five hundred responses were collected from employees of major retail stores in India. Retailer performance is considered a dependent variable, whereas employee well-being, customer and brand protection, use of technology, government policies, and supply chain are used as independent variables. The current study results indicated that employee well-being and government policies have a significant positive impact on retailer performance, while customer and brand protection, use of technology, and supply chain have a significant positive impact on retailers’ performance. This study will help retailers develop strategies for their employees to protect them and understand that technology is needed in the new normal times. This study highlights the need to be flexible in executing strategic strategies, but retailers need to develop comprehensive action plans, including selecting managers of initiative and defining goals and deadlines. Provided that retailers’ current reality is different from the old normal, no time is lost in taking audacious action.

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    • Figure 1. Regression model
    • Table 1. Demographics of respondents
    • Table 2. KMO and Bartlett’s test
    • Table 3. Total variance explained
    • Table 4. Exploratory Factor Analysis
    • Table 5. Cronbach’s alpha
    • Table 6. CFA results
    • Table 7. Regression analysis
    • Conceptualization
      Amgad S.D. Khaled, Eissa A. Al-Homaidi, Abdulmalek M.M. Saeed
    • Formal Analysis
      Amgad S.D. Khaled
    • Investigation
      Amgad S.D. Khaled, Nabil Mohamed Alabsy, Eissa A. Al-Homaidi, Abdulmalek M.M. Saeed
    • Methodology
      Amgad S.D. Khaled, Eissa A. Al-Homaidi
    • Supervision
      Amgad S.D. Khaled, Nabil Mohamed Alabsy
    • Validation
      Amgad S.D. Khaled, Eissa A. Al-Homaidi
    • Writing – review & editing
      Amgad S.D. Khaled, Abdulmalek M.M. Saeed
    • Data curation
      Nabil Mohamed Alabsy, Eissa A. Al-Homaidi, Abdulmalek M.M. Saeed
    • Project administration
      Nabil Mohamed Alabsy, Abdulmalek M.M. Saeed
    • Resources
      Nabil Mohamed Alabsy
    • Software
      Nabil Mohamed Alabsy, Abdulmalek M.M. Saeed
    • Visualization
      Nabil Mohamed Alabsy, Eissa A. Al-Homaidi, Abdulmalek M.M. Saeed
    • Writing – original draft
      Nabil Mohamed Alabsy, Eissa A. Al-Homaidi