Intention to revisit tourist destinations in Indonesia

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This study aims to examine the effect of tourism image, experiential value, and satisfaction on the intention of revisiting the tourist area. The present study used associative analysis to ascertain the link between two or more variables. The study is being conducted in North Sumatera province, Indonesia, specifically in the tourist area of Lake Toba. The research population is comprised of an undetermined number of tourists that visited the tourist area around Lake Toba. The sample size of 324 was determined, which was obtained by multiplying the least number of samples by four or five questionnaire item categories. An accidental sampling approach was employed in this study, and data processing was performed using descriptive and inferential statistics and Smart-PLS software. The empirical findings indicate that although the tourism image has a significant and positive impact on experiential satisfaction, the direct effect of experiential value has a negative value on experiential satisfaction. Moreover, through tourism experiential satisfaction, experiential value has a negative value on intentions to revisit the destination. On the other hand, the indirect relationship between the tourism image and the intention to revisit through tourism experiential satisfaction has a positive value.

Acknowledgment
We would like to express our gratitude to the Ministry of Education and Culture’s Directorate of Research and Community Service for funding this study via the “Higher Education Excellent Basic Research Grant Fund” program.

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    • Figure 1. Conceptual framework
    • Table 1. Respondent characteristics
    • Table 2. Validity and reliability
    • Table 3. Direct and indirect effect
    • Conceptualization
      Endang Sulistya Rini
    • Funding acquisition
      Endang Sulistya Rini, Yeni Absah, Beby Karina Fawzeea Sembiring
    • Project administration
      Endang Sulistya Rini
    • Validation
      Endang Sulistya Rini, Muhammad Dharma Tuah Putra Nasution
    • Writing – review & editing
      Endang Sulistya Rini, Muhammad Dharma Tuah Putra Nasution
    • Formal Analysis
      Yeni Absah, Muhammad Dharma Tuah Putra Nasution
    • Investigation
      Yeni Absah, Muhammad Dharma Tuah Putra Nasution
    • Methodology
      Yeni Absah, Beby Karina Fawzeea Sembiring
    • Supervision
      Yeni Absah
    • Visualization
      Yeni Absah, Beby Karina Fawzeea Sembiring, Muhammad Dharma Tuah Putra Nasution
    • Writing – original draft
      Yeni Absah, Beby Karina Fawzeea Sembiring
    • Data curation
      Beby Karina Fawzeea Sembiring, Muhammad Dharma Tuah Putra Nasution
    • Resources
      Beby Karina Fawzeea Sembiring
    • Software
      Beby Karina Fawzeea Sembiring, Muhammad Dharma Tuah Putra Nasution