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  • Information technology practices in the Jordanian retail sector: Employee and customer perspective

Information technology practices in the Jordanian retail sector: Employee and customer perspective

  • Received November 10, 2021;
    Accepted January 25, 2022;
    Published February 8, 2022
  • Author(s)
    Link to ORCID Index: http://orcid.org/0000-0001-6462-0434
    Khalid M. Alomari
    ORCID
  • DOI
    http://dx.doi.org/10.21511/im.18(1).2022.04
  • Article Info
    Volume 18 2022, Issue #1, pp. 38-48
  • TO CITE АНОТАЦІЯ
  • Cited by
    1 articles
    Journal title: The International Review of Retail, Distribution and Consumer Research
    Article title: New technology and in-store service encounters: an analysis of coping practices and work experiences among frontline employees
    DOI: 10.1080/09593969.2023.2271191
    Volume: 33 / Issue: 5 / First page: 494 / Year: 2023
    Contributors: Kristina Bäckström
  • 863 Views
  • 429 Downloads

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License

This paper aims to discuss the adoption of information technology by retailers in Jordan and the impact on retail space, particularly in major urban areas of Jordan. Retailers such as Walmart, Amazon, and Metro are using advanced technologies to continue attracting and expanding consumers with the advent of internet of things (IoT), radio frequency identification (RFID) and point of sales (POS) hardware and software and retail.
The study relied on the explanatory approach to achieve these objectives. The study sample consisted of 134 stores that were chosen randomly and 480 customers of these stores, which were also chosen randomly. A questionnaire was designed based on previous studies and distributed among the respondents. The statistical analysis program (SPSS) was used to analyze the data obtained from the sample and test the hypotheses.
The study results showed that information technologies influence customer perceptions. However, RFID appears to have no impact on employee perception. Retailers’ attitudes and adoption of information technologies in the Jordanian retail sector are heavily influenced by external factors. RFID usage does not play a significant role in determining the retailers’ attitude towards adopting IT practices. The reason for such an outcome may be that sometimes the devices fail to read the various codes, and thus, it makes it difficult for the retailer to scan the products.

Acknowledgment
This paper is supported with a generous fund of the faculty of scientific research and graduate studies, Al-Hussein Bin Talal University. Fund decision number – 47/2021.

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  • PAPER PROFILE
  • AUTHORS CONTRIBUTIONS
  • FIGURES
  • TABLES
  • REFERENCES
  • Keywords
    customer perspective, employee perspective, IT practices, retail sector
  • JEL Classification (Paper profile tab)
    O31, O32
  • References
    49
  • Tables
    6
  • Figures
    0
    • Table 1. KMO results
    • Table 2. Reliability
    • Table 3. Employee profile
    • Table 4. Customer profile
    • Table 5. Hypotheses testing (dependent variable – retailer perception)
    • Table 6. Hypotheses testing (dependent variable – consumer perception)
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    • Conceptualization
      Khalid M. Alomari
    • Data curation
      Khalid M. Alomari
    • Formal Analysis
      Khalid M. Alomari
    • Funding acquisition
      Khalid M. Alomari
    • Investigation
      Khalid M. Alomari
    • Methodology
      Khalid M. Alomari
    • Project administration
      Khalid M. Alomari
    • Resources
      Khalid M. Alomari
    • Software
      Khalid M. Alomari
    • Supervision
      Khalid M. Alomari
    • Validation
      Khalid M. Alomari
    • Visualization
      Khalid M. Alomari
    • Writing – original draft
      Khalid M. Alomari
    • Writing – review & editing
      Khalid M. Alomari
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