Determinants of consumers’ purchase intention to buy smartphones online

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In this technological era, online business is expanding due to increased internet conveniences. Smartphone users are drastically growing in Bangladesh, where it plays a vital role as a strong catalyst for economic development. On the other hand, the success of the online business is associated with creating online purchase tendency by determining influencing factors of consumers’ intention. The ultimate purpose of this paper is to identify the influential variables of consumers’ purchase intention to buy smartphones on online platforms. To fulfill the aim, a structured questionnaire has been elaborated based on the literature review to find this study’s objective. Cronbach’s alpha value was used to assess the inner surface of this study. The non-probability convenience sampling method and a 5% significance level are used to accept the hypotheses. Altogether, 350 survey questionnaires were distributed among the online-based social media customers, and finally, 288 responses were received genuinely, where the response rate was 82%. Henceforward, the sample size of the study is n = 288. SPSS version 26.0 has been applied to scrutinize hypothesis tests in this study. This paper also offers implications for online business people and several impactful guidelines for future research studies.

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    • Figure 1. Research model
    • Figure 2. Regression coefficients
    • Table 1. Demographic information
    • Table 2. Regression analysis
    • Conceptualization
      Mohammed Julfikar Ali, Md. Mobarak Karim, K. M. Anwarul Islam
    • Data curation
      Mohammed Julfikar Ali, H. M. Atif Wafik, K. M. Anwarul Islam
    • Formal Analysis
      Mohammed Julfikar Ali, Md. Mobarak Karim, Benazir Ishaque Hitoishi, H. M. Atif Wafik
    • Funding acquisition
      Mohammed Julfikar Ali, Benazir Ishaque Hitoishi, H. M. Atif Wafik
    • Investigation
      Mohammed Julfikar Ali, Md. Mobarak Karim, K. M. Anwarul Islam
    • Methodology
      Mohammed Julfikar Ali, Md. Mobarak Karim
    • Software
      Mohammed Julfikar Ali, Md. Mobarak Karim
    • Writing – original draft
      Mohammed Julfikar Ali, Md. Mobarak Karim
    • Writing – review & editing
      Mohammed Julfikar Ali, Md. Mobarak Karim, Benazir Ishaque Hitoishi, K. M. Anwarul Islam
    • Supervision
      Md. Mobarak Karim, Benazir Ishaque Hitoishi, K. M. Anwarul Islam
    • Validation
      Md. Mobarak Karim, H. M. Atif Wafik, K. M. Anwarul Islam
    • Visualization
      Md. Mobarak Karim, Benazir Ishaque Hitoishi, H. M. Atif Wafik, K. M. Anwarul Islam
    • Project administration
      Benazir Ishaque Hitoishi, H. M. Atif Wafik
    • Resources
      Benazir Ishaque Hitoishi, H. M. Atif Wafik, K. M. Anwarul Islam