The impact of green marketing on consumers’ attitudes: A moderating role of green product awareness
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Received April 20, 2023;Accepted September 7, 2023;Published September 28, 2023
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Author(s)Antoun Sahioun ,Link to ORCID Index: https://orcid.org/0000-0001-7770-3175Link to ORCID Index: https://orcid.org/0000-0003-2530-6009Link to ORCID Index: https://orcid.org/0000-0003-3182-5470
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DOIhttp://dx.doi.org/10.21511/im.19(3).2023.20
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Article InfoVolume 19 2023, Issue #3, pp. 237-253
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This study aims to determine the impact of green marketing (green perceived value), green products (green buildings), and environmental concerns on Jordanian consumers’ attitudes toward buying green buildings in Jordan. The research population includes all consumers in Amman, the capital of Jordan, who might be interested in buying such buildings. A convenience sample is used to collect data from the respondents by distributing the questionnaire among 400 consumers using Google Forms. 357 questionnaires were found valid for statistical analysis. The results of the multiple regression test showed that R equals 0.815, which indicated that green marketing and consumers’ attitudes toward buying green buildings in Jordan are positively and highly correlated, with a percentage of 81.5%. R square equals 0.664, indicating that the variation in green marketing explains 66.4% of the variance in consumers’ attitudes toward green buildings in Jordan. Moreover, the hierarchical multiple regression test showed that there is an increase in R and R2 values in the existence of product awareness as a moderating variable between green marketing and consumers’ attitudes toward buying green buildings in Jordan.
- Keywords
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JEL Classification (Paper profile tab)M31, Q01
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References50
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Tables12
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Figures3
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- Figure 1. Conceptual model
- Figure 2. Regression weights for independent variable
- Figure 3. Regression weights and coefficients of determinations for the research model
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- Table 1. Sample characteristics
- Table 2. EFA analysis for research variables
- Table 3. Matrix of correlation between research variables
- Table 4. Model fit indicators of research variables
- Table 5. Model fit indicators
- Table 6. Reliability test (Cronbach’s alpha) for all variables
- Table 7. Means for research variables
- Table 8. Suitability of research data to test hypotheses using VIF
- Table 9. Normal distribution of research variables
- Table 10. Multiple linear regressions analysis for H1
- Table 11. Hierarchical multiple regression analysis for H2
- Table A1. Research questionnaire
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Conceptualization
Antoun Sahioun, Abdallah Q. Bataineh
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Data curation
Antoun Sahioun
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Investigation
Antoun Sahioun, Abdallah Q. Bataineh
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Resources
Antoun Sahioun, Abdallah Q. Bataineh, Ibrahim A. Abu-AlSondos, Hossam Haddad
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Validation
Antoun Sahioun
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Writing – original draft
Antoun Sahioun, Abdallah Q. Bataineh
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Formal Analysis
Abdallah Q. Bataineh
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Methodology
Abdallah Q. Bataineh, Hossam Haddad
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Supervision
Abdallah Q. Bataineh
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Writing – review & editing
Abdallah Q. Bataineh, Hossam Haddad
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Funding acquisition
Ibrahim A. Abu-AlSondos, Hossam Haddad
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Project administration
Ibrahim A. Abu-AlSondos
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Software
Ibrahim A. Abu-AlSondos, Hossam Haddad
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Visualization
Ibrahim A. Abu-AlSondos
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Conceptualization
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Financial sustainability management of the insurance company: case of Ukraine
Ruslana Pikus , Nataliia Prykaziuk , Mariia Balytska doi: http://dx.doi.org/10.21511/imfi.15(4).2018.18Investment Management and Financial Innovations Volume 15, 2018 Issue #4 pp. 219-228 Views: 3459 Downloads: 288 TO CITE АНОТАЦІЯIn the current conditions of the Ukrainian economy, which is characterized by crisis phenomena and frequent changes in legislation, the insurance organizations are facing a number of difficulties in maintaining their financial sustainability. Moreover, these processes take place under the increased requirements for solvency of insurers. However, a significant part of domestic insurance companies is financially unstable, which is conditioned not only by the lack of funds, but also by the low level of management. This situation hinders the further development of the insurance market in Ukraine and has a negative impact on all areas of the domestic financial system and prevents it from successful integration into the European financial field. In order to address this problem, it is necessary to distinguish the key groups of risks that affect the financial sustainability of insurance organizations, among which there are the following: insurance, strategic, market risk, risk of inefficient capital structure, risk of limiting the insurance company’s liquidity, tax risk, investment risk, operational risk, the risk of ineffective organizational structure of the enterprise, and information risk. It should be noted that under conditions of changing environment, the impact of these risks only increases, and therefore the task of minimizing the impact of these risks on the activities of insurance companies is highly important. Accordingly, the authors of the article proposed a four-stage strategy to manage the financial sustainability of the insurance company, the purpose of which is to identify the risks of limiting the insurer’s financial sustainability, their qualitative and quantitative assessment, as well as the development and implementation of appropriate measures to minimize and eliminate unacceptable consequences.
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The risk management practices in the manufacturing SMEs in Cape Town
Clinton Mbuyiselo Sifumba , Kevin Boitshoko Mothibi , Anthony Ezeonwuka , Siphesande Qeke , Mamorena Lucia Matsoso doi: http://dx.doi.org/10.21511/ppm.15(2-2).2017.08Problems and Perspectives in Management Volume 15, 2017 Issue #2 (cont. 2) pp. 386-403 Views: 3316 Downloads: 526 TO CITE АНОТАЦІЯRisk management is one of the prominent issues which are pivotal to the success of a business and may adversely affect profitability if not properly practised. Therefore, the main objective of this paper was to determine risk management practices in manufacturing SMEs in Cape Town. The research conducted was quantitative in nature and constituted the collection of data from 74 SME leaders, all of whom had to adhere to a list of strict delineation criteria. All data collected were thoroughly analyzed through means of descriptive statistics. From the findings made, it is clear that SMEs in the manufacturing sector do in fact understand risk management initiatives applicable to ‘manage’ their respective businesses towards sustainability, but not to a large extent. It was found that respondents are unaware of the elements which make risk management effective, which ultimately aids to the development of problems for SMEs. All employees, managers and owners must coordinate their efforts together to identify and manage organizational risks within their ambit to obtain total risk coverage, as well as provide assurance that these risks are effectively managed from a coordinated approach. Further studies may be carried out to identify measures that can be taken to improve the effectiveness of risk management practices in SMEs.
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Green product buying intentions among young consumers: extending the application of theory of planned behavior
Andhy Setyawan , Noermijati Noermijati , Sunaryo Sunaryo , Siti Aisjah doi: http://dx.doi.org/10.21511/ppm.16(2).2018.13Problems and Perspectives in Management Volume 16, 2018 Issue #2 pp. 145-154 Views: 3159 Downloads: 1061 TO CITE АНОТАЦІЯThis research reveals the factors explaining the purchase intention toward green products among young consumers. Young consumers are beginner consumers who are going to play an important role to take a responsibility in preserving the environment. Theory of Planned Behavior (TPB) is selected as the main theoretical framework in this research alongside some other variables (environmental concern, environmental knowledge, and willingness to pay), which are added in the research model to expand TPB application. Three hundred and twenty-six respondents were interviewed through a survey and the data are analyzed using Structural Equation Modeling (SEM).
The findings illustrated that not every explanatory variable influenced the purchase intention toward green products among young consumers. Environmental concern and attitude did not influence the purchase intention toward green products among young consumers.