Service quality, customers’ satisfaction, and profitability: an empirical study of Saudi Arabian insurance sector

  • Received April 9, 2018;
    Accepted June 8, 2018;
    Published June 14, 2018
  • Author(s)
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  • Article Info
    Volume 15 2018, Issue #2, pp. 232-247
  • Cited by
    5 articles

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This work is licensed under a Creative Commons Attribution 4.0 International License

Financial performance is the fundamental aspect to test the performance of the companies. The performance of insurance sector, like any other service industry, is supposed to depend significantly on customers. When it comes to customers, it is an established fact that customer satisfaction would be an important element. Customer satisfaction primarily depends on the quality of service it gets. It can be safely hypothesized that better service quality would lead to higher satisfaction, which would ultimately lead to higher profits for the company. Studies on this relationship in the insurance sector for Saudi Arabia are missing. Hence, this study aims at studying both the profitability of companies and quality of service and tries to relate it to customer satisfaction. The results are quite surprising, as the study establishes that although the qualities of services are found wanting in many areas, companies are earning good profits. A probable reason could be the statutory nature of the services. Nevertheless, this study recommends improving the quality of services and differentiating services between age groups for further improvement.

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    • Table 1. Loss ratio (ratios are in percentage)
    • Table 2. Sales profitability ratio (ratios are in percentage)
    • Table 3. Return on assets (ROA) (ratios are in percentage)
    • Table 4. Return on equity (ROE) (ratios are in percentage)
    • Table 5. Gap score of SERVQUAL dimensions
    • Table 6. Summary – ranking of customer satisfaction, profitability ratios and absolute average amount
    • Table A1. Nationality and satisfaction
    • Table A2. Age group and satisfaction
    • Table A3. Employment status and satisfaction
    • Table A4. Income group and satisfaction
    • Table A5. Company and satisfaction
    • Table A6. Company and gap scores of individual SERVQUAL elements
    • Table A7. Correlation between SERVQUAL and absolute average amount of profitability
    • Table A8. Correlation between SERVQUAL and profitability ratios