Issue #1 (Volume 16 2026)

Type of the article: Research Article

The relevance of the study is due to the growing role of human capital development in various sectors of the country’s economy, where special attention is paid to the role of investment in human capital as a strategic resource for the development of telecommunications companies in the context of digitalization of the economy and rapid technological changes. The purpose is to establish a theoretical basis and practical tools for assessing the effectiveness of personnel development investments at enterprises in the communications sector to increase their competitiveness, innovation, and the efficiency of their activities. The theoretical basis provides for the substantiation of the theoretical foundations of the formation of a system of investments in professional training, advanced training, and the development of digital competencies of employees, as well as the creation of a favorable organizational environment for their professional growth. The practical toolkit includes the use of modern educational and digital tools to build an effective personnel development system. The result is the formation of competitive advantages for enterprises in the communications industry in the domestic telecommunications market through the use of strategic analysis tools and the transition to systematic personnel development. Problem positions for investing in the development of enterprise personnel have been outlined, which has led to the identification of areas for improvement, one of which is implementing the Kirkpatrick model to eliminate ineffective programs and reallocate the budget to more effective ones. Development strategies for Vodafone Ukraine have been formulated, aimed at updating the motivation system, increasing staff loyalty, and strengthening retention measures for key employees. It is argued that systematic investments in training, competence development, and knowledge management contribute to increasing labor productivity, introducing innovations, and strengthening the market positions of enterprises in the communications sector.