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  • The Value - Brand Trust - Brand Loyalty Chain: An Analysis of Some Moderating Variables

    Kurt MatzlerORCID , Sonja Grabner-Krauter , Sonja Bidmon
    Innovative Marketing Volume 2, 2006         Issue #2
    Views: 738 Downloads: 1060 TO CITE
Innovative Marketing
Business, Management and Accounting Decision Sciences

Innovative Marketing

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Kurt Matzler ORCID
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Sonja Grabner-Krauter
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