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  • The Value - Brand Trust - Brand Loyalty Chain: An Analysis of Some Moderating Variables

The Value - Brand Trust - Brand Loyalty Chain: An Analysis of Some Moderating Variables

  • Published June 30, 2006
  • Author(s)
    Link to ORCID Index: https://orcid.org/0000-0002-3132-4388
    Kurt Matzler
    ORCID , Sonja Grabner-Krauter , Sonja Bidmon
  • Article Info
    Volume 2 2006, Issue #2
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