Employing social media websites and its role in determining the targeted audience for marketing within cloth manufacturing sector in Jordan

Waste management has posed a lot of threats to both humanity and the stability of the natural environment. This study specifically investigated whether public relations’ media enlightenment campaign has any significant influence on waste management and also studied whether public relations’ community participation has any significant influence on waste management. The population of the study consists of residents of Enugu metropolis. Survey method was adopted for the study, and the sample size of 384 residents were determined using Cochran’s method. Cronbach’s Alpha was used to determine the reliability of 0.980. Using the convenience sampling technique, the questionnaires were distributed to 384 residents, and 295 of them were duly filled and validated. Using simple linear regression for data analysis, the findings revealed that public relations’ media public enlightenment campaign strategy has a significant influence on waste management (r = 0.933; t = 76.736; F = 5888.365; p < 0.05). Similarly, it was revealed that public relations’ community participation strategy has a significant influence on waste management (r = 0.930; t = 76.280; F = 5667.029; p < 0.05). Ergo, there is a need to improve on media public enlightenment campaign strategy towards educating and encouraging waste management behavior among residents through an adequate traditional and social media awareness campaign. Also, residents should be encouraged to participate actively and meaningfully in environmental waste management issues in Enugu metropolis. The implication is that residents will be more conscious of managing their wastes effectively as a result of adequate information gathering from the media and participation in waste management activities.

Acknowledgment
In the course of this study, a few research assistants contributed immensely in gathering primary data from the districts where the study was conducted. They include Ayogu Victor, Ayogu Boniface, Okolo Valentine, and Agu O. Agu.

With the rise of micro media, the library’s traditional knowledge services and its publicity and promotion methods have been challenged. This study investigates the marketing and promotion of knowledge services through micro media in university libraries. Based on the dynamic model of knowledge service marketing promotion in university libraries, this paper conducts network research and analysis on the library knowledge service microblog, WeChat, and microfilm marketing of 42 world-class universities in China. The results show that among 42 university libraries, microblog and WeChat have a high opening rate but do not attach importance to late marketing management and maintenance (microblogs’ opening rate is 83.3%, the proportion of people paying attention is 20%). The number of knowledge service outlay exceeds 1,000 accounts (28.6%). The rate of consultation feedback within one day is 17.14%. The official WeChat account number has 97.6% of libraries. The ratio of WeChat push at least once a week is 68.3%, and the rate of consultation feedback within one day is 17.07%. Microfilm marketing is not valued as a whole (the release rate of microfilms is only 9.5%). Successful microfilm marketing (such as Tsinghua University’s “falling in love with the library” series with 7,320 views/day) helps to improve the communication efficiency of knowledge services and brand awareness. This study confirms that micro media marketing has not been fully developed and utilized. University libraries should take user experience, media technology, resource reserve, service content, account publicity, and operation as the starting point to improve user viscosity.

To achieve the optimal investment decision, people should have better financial literacy. A better understanding of stock investment can be obtained through having experience investing in the stock market. Besides experience, influences from financial socialization agents such as family, friends, education, and media will improve financial knowledge. Hence, it will determine investments wisely. The aim of this study is to determine the degree to which financial experience, family, peers, formal education, media, and financial literacy have direct on impact investment decisions and furthermore to determine the role of financial literacy as mediating variable between financial experience, family, peers, formal education, media, and investment decisions. Investors who have already registered on the Indonesia Stock Exchange are the respondents to this study. Only those investors are allowed to invest in the Indonesian stock market. There are 716 respondents who were analyzed using self-administered questionnaires and structural equation modeling (SmartPLS). Findings show that peers and financial literacy have a direct positive impact (p<0.05) on investment decisions, while financial experience, family, education, and media do not (p>0.05). Additionally, financial experience, peers, education, and media have a significant positive effect on financial literacy (p<0.05), while family does not (p>0.05). Financial literacy is shown to mediate the relationship between financial experience, peers, education, media, and investment decisions (p<0.05) but not with family (p>0.05). This implies that having financial experience improves financial literacy, which leads to better investment decisions. Furthermore, peers, education, and media all play an important role in increasing financial literacy to make optimal investment decisions.

Acknowledgment
We want to express our sincere gratitude to Universitas Multimedia Nusantara for providing the grant to support this project. Without the generous support, the successful completion of this project would not have been possible. Additionally, we extend our appreciation to the editors and reviewers for their valuable input, which significantly contributed to enhancing the quality of this paper.