How marketing capability and product advantage drive performance: The mediating role of perceptual product congruity in culinary SMEs
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Author(s)Onan Marakali SiregarLink to ORCID Index: https://orcid.org/0000-0002-2148-6578
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Arlina Nurbaity LubisLink to ORCID Index: https://orcid.org/0000-0002-0797-9632
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Endang Sulistya RiniLink to ORCID Index: https://orcid.org/0000-0003-4068-2168
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Amlys Syahputra SilalahiLink to ORCID Index: https://orcid.org/0009-0006-0598-7328
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DOIhttp://dx.doi.org/10.21511/im.22(1).2026.19
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Article InfoVolume 22 2026, Issue #1, pp. 262-273
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1 Downloads
This work is licensed under a
Creative Commons Attribution 4.0 International License
Type of the article: Research Article
Abstract
This paper examines how marketing capability and product advantage influence market performance in creative culinary SMEs operating in North Sumatra, Indonesia. Recognizing that internal strategic resources must align with consumer perceptions to drive success, the study positions perceptual product congruity as a psychological mediator linking organizational capabilities to market outcomes. Using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with data from 334 culinary businesses, the analysis reveals three key direct effects: marketing capability on perceptual product congruity (β = 0.413; f² = 0.218), product advantage on perceptual product congruity (β = 0.369; f² = 0.146), and perceptual product congruity on market performance (β = 0.456; f² = 0.239). Importantly, perceptual product congruity also mediates the relationships between marketing capability and performance (β = 0.144, p = 0.001) and between product advantage and performance (β = 0.162, p < 0.001). These findings demonstrate that psychological alignment between products and consumer identity drives performance, particularly for culturally meaningful offerings like traditional culinary products. The research extends self-image congruity theory to resource-constrained SMEs in emerging markets while offering practical guidance for perception-based marketing strategies that leverage cultural narratives and identity alignment.
- Keywords
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JEL Classification (Paper profile tab)M31, L26, L25
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References45
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Tables4
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Figures0
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- Table 1. Measurement model evaluation
- Table 2. Discriminant validity analysis
- Table 3. Structural path analysis and effect size results
- Table 4. Model quality assessment
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Impact of audit committee characteristics on firm performance: Evidence from Bahrain
Abdulla Al-Jalahma
doi: http://dx.doi.org/10.21511/ppm.20(1).2022.21
Problems and Perspectives in Management Volume 20, 2022 Issue #1 pp. 247-261 Views: 3843 Downloads: 1679 TO CITE АНОТАЦІЯThe purpose of this study is to analyze the relationship between different audit committee attributes and company performance in Bahrain. This paper investigates the impact of audit committee independence, size, and meeting frequency on company performance (employing ROE, ROA, and Tobin’s Q). Data from all 14 non-financial publicly listed companies on Bahrain Bourse during 2005–2019 were used. The results revealed that companies with independent audit committees and big audit committees in terms of size are performing poorly. It is also shown that the number of audit committee meetings does not affect company performance. Further, this study failed to find any association between the number of audit committee meetings and company performance. The findings show that shareholders might lack knowledge of the importance of corporate governance mechanisms. The results of this study should be of potential interest to different stakeholders, including regulators, investors, and auditors, in their attempts to improve company performance and monitoring mechanisms in emerging economies.
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Audit committee attributes, board attributes and market performance of listed deposit money banks in Nigeria
Oluwatamilore Omotoye ,
Kingsley Aderemi Adeyemo ,
Tumininu Omotoye ,
Faith Okeme ,
Andrew Leigh
doi: http://dx.doi.org/10.21511/bbs.16(1).2021.15
Banks and Bank Systems Volume 16, 2021 Issue #1 pp. 168-181 Views: 2174 Downloads: 1104 TO CITE АНОТАЦІЯThis paper aims to discover the association between various audit committee and board attributes and the market performance of listed deposit money banks in Nigeria. The study intends to determine the influence of audit committee size, gender diversity, expertise, board size and board shareholding on market performance (measured by Tobin Q). Panel data was gathered from twelve (12) banks listed on the Nigerian Stock Exchange from 2013 to 2017. The study used fixed and random regression analysis. The results concluded that the association between audit committee size, board size and Tobin Q was negatively significant. There was a positively significant impact of audit committee gender diversity and audit committee expertise on Tobin Q. The study showed a positive but insignificant influence of board shareholding on market performance. The results imply that weakness in governance structures might lead to lower market performance. This study recommends that firms ensure that appointment criteria prioritize knowledge and competence, and regulatory bodies are also encouraged to track the compliance of listed firms with corporate governance regulations.
Acknowledgment
The authors would like to acknowledge Covenant University for its financial support during the course of this research paper. -
Income smoothing and market performance: empirical study on manufacturing companies listed in Indonesia stock exchange
Kencana Dewi , Mukhtaruddin ,
Iqbal Agung Prayudha
doi: http://dx.doi.org/10.21511/imfi.15(1).2018.10
Investment Management and Financial Innovations Volume 15, 2018 Issue #1 pp. 106-119 Views: 2155 Downloads: 587 TO CITE АНОТАЦІЯIn the age of modern accounting, the era where income information is viewed to be no longer the main information that investor seeks, income smoothing is proven to be still existing. This study aims to find why income smoothing (IS) still exists in Indonesia Stock Exchange (IDX) by analyzing its effect on the market performance (MP). The study divides MP into three perspectives: market response is representing current investor; market risk (MR) is representing potential investor; and market value (MV) is representing the management. Purposive sampling method is applied in this study and 65 companies are examined throughout 2011–2013.
Using three models to analyze each of the relation, the results shows that IS only significantly affects the MP of companies in the aspect of market response, while the other aspects, MR and MV, yield insignificant results.
