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Issue #1
Issue #1
(Volume 11 2015)
OVERVIEW
KEYWORDS
Released
March 12, 2015
Articles
6
14 Authors
0 Tables
0 Figures
Articles
6
The role of social ties in word-of-mouth effectiveness: a segmentation approach
Anne Martensen , Lars Grønholdt
Innovative Marketing
Volume 11, 2015 Issue #1 pp. 7-16
Views: 583
Downloads: 343
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Determining customer continuous online usage intention in the airline industry. Research and investment management implications
Aliyu Olayemi Abdullateef , Chux Gervase Iwu
, Olanrewaju Kareem , Ndanusa Mohammed Manzuma-Ndaaba
Innovative Marketing
Volume 11, 2015 Issue #1 pp. 17-27
Views: 587
Downloads: 183
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A model to predict outlet stores’ ratings using value, quality, selection, and help
Khalid M. Dubas
, Saeed M. Dubas , David J. Hill
Innovative Marketing
Volume 11, 2015 Issue #1 pp. 28-41
Views: 516
Downloads: 302
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A theoretical extension of Toman’s sibling position and gender model to industrial selling
David R. Rink
Innovative Marketing
Volume 11, 2015 Issue #1 pp. 42-54
Views: 480
Downloads: 265
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Assessment of impact devaluation on trade balance and marketing in Zimbabwe (1990-2005)
Emmanuel Innocents Edoun , Tarcicious Mufundisi , Charles Mbohwa
Innovative Marketing
Volume 11, 2015 Issue #1 pp. 55-66
Views: 523
Downloads: 473
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Methodological background for integration of Ukraine’s non-banking financial services market into international financial environment
Valentyna Levchenko
Innovative Marketing
Volume 11, 2015 Issue #1 pp. 67-72
Views: 444
Downloads: 178
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