Articles tagged with: marketing

The influence of hedonic values and extraversion on online impulse buying: Empirical evidence from Indonesia

Arief Helmi, Yevis Marty Oesman, Umi Kaltum, Yudi Ahmad Faisal
Innovative Marketing Volume 19 2023, Issue #1

Marketing research in the context of trust in the public sector: A case of the digital environment

Veronika Litovtseva, Dariusz Krawczyk, Aleksandra Kuzior, Maryna Brychko, Tetiana Vasylieva
Innovative Marketing Volume 18 2022, Issue #4

Examining the effect of halal perceived value and perceived risk on purchase intention: A mediating role of halal trust

Muchammad Agung Miftahuddin, Wiwiek Rabiatul Adawiyah, Refius Pradipta, Faizal Wihuda
Innovative Marketing Volume 18 2022, Issue #4

New tourist needs and perceptions on sustainability during the pandemic: An analysis of Paracas National Reserve, Peru

Marjorie Riofrio-Carbajal, Heber Luis Olavarria-Benavides, Daniel Amadeo Robles-Fabian, Franklin Cordova-Buiza
Innovative Marketing Volume 19 2023, Issue #1

Determinants of perceived e-learning usefulness in higher education: A case of Thailand

Long Kim, Pimlapas Pongsakornrungsilp, Siwarit Pongsakornrungsilp, Teerada Cattapan, Nuttaprachya Nantavisit
Innovative Marketing Volume 18 2022, Issue #4

Business marketing activities in Ukraine during wartime

Maxim Korneyev, Ivan Berezhniuk, Volodymyr Dzhyndzhoian, Tatiana Kubakh, Kostiantyn Horb
Innovative Marketing Volume 18 2022, Issue #3

Strategic alignment and its impact on creating an organization’s reputation and image

Abedalsttar Alsayah
Problems and Perspectives in Management Volume 20 2022, Issue #1

Positioning of low-urbanized territories based on self-identification: The case of Ukraine

Nazar Hlynskyy, Olha Hirna
Problems and Perspectives in Management Volume 20 2022, Issue #1

Design and validation of the Brand Personality Scale in Tourist Destinations

Jose Joel Cruz-Tarrillo, Karla Liliana Haro-Zea, Edison Effer Apaza Tarqui, Josue Turpo-Chaparro
Innovative Marketing Volume 18 2022, Issue #2
<<12345>>