Articles tagged with: marketing

How viewing experience drives moviegoers on over the top platform: Investigating the patronized intention

Christopher Nata, Ferdi Antonio, Monika Monika
Innovative Marketing Volume 18 2022, Issue #1

Marketing and education: directions of distance learning development

Nadiia Lysytsia, Yuliya Byelikova, Maryna Martynenko, Tamara Prytychenko
Economics of Development Volume 20 2021, Issue #1

Inhibitors of social media as an innovative tool for advertising and marketing communication: evidence from SMES in a developing country

John Amoah, Abdul Bashiru Jibril
Innovative Marketing Volume 16 2020, Issue #4

Sustainability of a firm’s market strategy

Anatolii Voronin, Olga Gunko, Lidiia Аfanasieva
Economics of Development Volume 19 2020, Issue #4

The impact of motivation factors and intention to adopt Jordan as a destination for medical tourism in the Middle East

Ahmad Al Adwan
Innovative Marketing Volume 16 2020, Issue #2

Motivation among travel agents in India: The moderating role of employee’s expertise and marital status

Sandeep Kumar Dey, Khurram Ajaz Khan, Zuzana Tučkova, Abdul Bashiru Jibril
Problems and Perspectives in Management Volume 18 2020, Issue #2

The peculiarities of establishing the charter air transportation: European experience in Ukraine

Tetyana Prymak, Liubov Ivchenko, Nataliia Pohuda, Valentyna Levchenko, Viktor Trynchuk
Innovative Marketing Volume 16 2020, Issue #1

Engaging perceived value towards political marketing mix for head of region voting decision

Asep Ferry Bastian, Margono Setiawan, Armanu, Fatchur Rohman
Innovative Marketing Volume 15 2019, Issue #4

Questing in city promotion on the example of the city of Częstochowa

Agnieszka Widawska-Stanisz
Innovative Marketing Volume 14 2018, Issue #1
<<12345>>