Articles tagged with: trust

The S-O-R framework in action: The impact of source credibility, interactivity, and perceived usefulness on consumer engagement and trust in live streaming commerce

Paul Arun Kumar J, K. Subathra
Innovative Marketing Volume 21 2025, Issue #3

Digitalization – CSR integration in transitional banking: Evidence from Ukraine and Kazakhstan

Liudmyla Zakharkina, Pavlo Rubanov, Assel Kabdybay, Oleksii Zakharkin, Liana Chernobay
Banks and Bank Systems Volume 20 2025, Issue #4

Digital effectiveness and adoption intention in Islamic banking: Evidence from Saudi Arabia, the UAE, and Jordan

Amer Morshed, Ayman Bader, Hanadi A. Salhab
Banks and Bank Systems Volume 20 2025, Issue #4

AI and online purchase decisions: The mediating role of attitude

Le Thi Kim Hoa
Innovative Marketing Volume 21 2025, Issue #4

The influence of social media marketing on customer knowledge management: The role of confidentiality in UAE public banks

Abdelrehim Awad, Ahmed Moustafa Aldabousi, Seham Albatal
Banks and Bank Systems Volume 20 2025, Issue #1

Driving workplace alignment and adaptability in Jordanian service industry: A cultural examination of managerial influence and staff engagement

Dina Alkhodary
Problems and Perspectives in Management Volume 23 2025, Issue #2

Technology acceptance model, trust, and financial behavior in shaping consumer well-being: Insights from fintech adoption in urban Indonesia

Arief Budiyanto, Iman Lubis, Ibrahim Bali Pamungkas, Asep Erlan Maulana
Innovative Marketing Volume 21 2025, Issue #2

The influence of utilitarian value, hedonic value, and online review on consumers’ satisfaction, trust, and repurchasing intention in e-commerce platforms

Dam Tri Cuong
Innovative Marketing Volume 21 2025, Issue #2

A study on the impacts of safety and security on consumer’s intention to use electronic wallets in Hanoi

Mi Vu Ha Cong, Cuong Hung Nguyen, Lien Thuy Nhu, The Tuan Tran
Innovative Marketing Volume 20 2024, Issue #4
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