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Franz Bailom
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Hypercompetition, customer-value competition, and the new role of market research
Kurt Matzler
, Franz Bailom
Innovative Marketing
Volume 5, 2009 Issue #2
Views: 672
Downloads: 353
TO CITE
Converting Browser to Buyers: An approach to measure and increase conversion rates in retailing
Kurt Matzler
, Todd A. Mooradian , Lawrence Ring , Alexander Linder , Franz Bailom
Innovative Marketing
Volume 6, 2010 Issue #1
Views: 637
Downloads: 296
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Business, Management and Accounting
Decision Sciences
Innovative Marketing
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Kurt Matzler
12 Articles
Todd A. Mooradian
1 Articles
Lawrence Ring
1 Articles
Alexander Linder
1 Articles
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