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Converting Browser to Buyers: An approach to measure and increase conversion rates in retailing
Kurt Matzler
, Todd A. Mooradian , Lawrence Ring , Alexander Linder , Franz Bailom
Innovative Marketing
Volume 6, 2010 Issue #1
Views: 637
Downloads: 296
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Business, Management and Accounting
Decision Sciences
Innovative Marketing
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Kurt Matzler
12 Articles
Todd A. Mooradian
1 Articles
Alexander Linder
1 Articles
Franz Bailom
2 Articles
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