Customer engagement in Acehnese traditional restaurants: Mediating effects on revisit intention and e-WOM
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Author(s)Mahdani IbrahimLink to ORCID Index: https://orcid.org/0000-0001-6462-5067
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Halimatussakdiah HalimatussakdiahLink to ORCID Index: https://orcid.org/0000-0002-1741-9647
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M. Ridha SiregarLink to ORCID Index: https://orcid.org/0000-0002-9000-5141
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Ghrina ZikranLink to ORCID Index: https://orcid.org/0000-0002-7729-1278
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Rido Amalia
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Dicky Pratama PutraLink to ORCID Index: https://orcid.org/0000-0002-6463-4331
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DOIhttp://dx.doi.org/10.21511/im.21(2).2025.17
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Article InfoVolume 21 2025, Issue #2, pp. 211-224
- 32 Views
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15 Downloads
This work is licensed under a
Creative Commons Attribution 4.0 International License
This study examines the influence of restaurant attributes on customer engagement with traditional food products (TFP), and how this engagement affects revisit intention and electronic word-of-mouth (e-WOM). Conducted from January to September 2024 in Banda Aceh and Aceh Besar, Indonesia, the study surveyed 160 customers who had dined at traditional Acehnese restaurants. Data were collected using a structured questionnaire based on a five-point Likert scale and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results reveal that Food Quality (β = 0.323; p < 0.001), Staff Service (β = 0.256; p < 0.001), Health Involvement (β = 0.219; p = 0.013), and Involvement in Luxury (β = 0.282; p < 0.001) significantly enhance TFP Engagement. In contrast, Convenience Orientation does not show a significant effect. Moreover, TFP Engagement strongly predicts Intention to Revisit (β = 0.877; p < 0.001) and positive e-WOM (β = 0.757; p < 0.001), acting as a mediator between restaurant attributes and customer behavioral outcomes.
- Keywords
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JEL Classification (Paper profile tab)L26, L83, M31
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References45
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Tables7
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Figures2
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- Figure 1. Research model
- Figure 2. Research result model
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- Table 1. Respondent demographics
- Table 2. Construct reliability and validity
- Table 3. Heterotrait-monotrait ratio
- Table 4. Comparison of R-squared and F-squared
- Table 5. Hypotheses test results
- Table 6. Results of indirect influence analysis test
- Table A1. Scale of measurements
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Effect of work motivation and job satisfaction on employee performance: Mediating role of employee engagement
Setyo Riyanto ,
Endri Endri ,
Novita Herlisha
doi: http://dx.doi.org/10.21511/ppm.19(3).2021.14
Problems and Perspectives in Management Volume 19, 2021 Issue #3 pp. 162-174 Views: 13575 Downloads: 8457 TO CITE АНОТАЦІЯTechnological developments are things that must be followed by companies to achieve a competitive advantage to improve performance. To achieve and improve performance, companies need active employee engagement by encouraging motivation and fulfilling their job satisfaction. This study aims to analyze the effect of motivation and job satisfaction on performance with employee engagement as a mediating variable. The research sample is Information Technology (IT) companies located in the cities of Jakarta and Bandung, Indonesia. Research respondents are system developers who handle system development activities for a project or part of an ongoing project. By using the convenience sampling technique 103 responses were obtained from IT developers. The research model analysis method uses Partial Least Square (PLS) with SMART PLS Ver 3.0 software. Empirical findings prove that motivation has a positive effect on the performance of IT employees, while job satisfaction is independent. Employee engagement does not directly affect employee performance, but the effect of mediation through motivation and job satisfaction can have a significant effect on employee performance. The research findings have managerial implications, in increasing high employee involvement, motivation needs to be encouraged to be more active and innovative, and facilitate the achievement of the desired results.
Acknowledgment
This study was made possible because of the full support of the Region III Education Service Institute (LL-DIKTI III), the Ministry of Education and Culture of the Republic of Indonesia, and the Research Center at Mercu Buana University, Jakarta. -
Quantitative study of selected Facebook marketing communication engagement factors in the optics of different post types
Ľudovit Nastišin ,
Richard Fedorko ,
Vladimir Vavřečka ,
Radovan Bačik ,
Martin Rigelsky
doi: http://dx.doi.org/10.21511/im.15(3).2019.02
The objective of the research was to identify statistically significant differences in selected engagement indicators on Facebook – likes and shares in relation to the different types of content that brands on this platform add to. The analysis was performed on a sample of three global companies from the top 25 most valuable brands in the world and their posts. Using quantitative statistical methods – MANOVA (Multivariate analysis of variance) and Gammes-Howell post hoc test, a total of 1,280 brand posts were analyzed in order to differentiate the liking and sharing of content types. Data collection was carried out in the first half of 2018. The findings pointed to two statistically significant differences that were also interpreted in the discussion of the research. The findings have shown that in case of liking, in two cases out of three, there is a statistically significant difference in terms of the type of content added, when photos came out as those with the greatest potential to get like from Facebook users and fans. At the same time, the same finding appeared in the case of sharing, which is an even stronger form of engagement. Likewise, photos were shown to be the most promising in terms of potential content sharing by Facebook users and fans. The study provided some clues as to where this research should go further and explore the relationship more deeply in view of the more extensive quantitative research, and also the potential qualitative approach. The future research directions include analyzing companies of different types and sizes and also taking into account the contribution from other social networks with the same or similar engagement indicators.
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Perceived health risk, online retail ethics, and consumer behavior within online shopping during the COVID-19 pandemic
Yuniarti Fihartini ,
Arief Helmi ,
Meydia Hassan ,
Yevis Marty Oesman
doi: http://dx.doi.org/10.21511/im.17(3).2021.02
Innovative Marketing Volume 17, 2021 Issue #3 pp. 17-29 Views: 4980 Downloads: 1843 TO CITE АНОТАЦІЯThe risk of virus contracting during the COVID-19 pandemic has changed consumer preference for online shopping to meet their daily needs than shopping in brick-and-mortar stores. Online shopping presents a different environment, atmosphere, and experience. The possibility of ethical violations is higher during online than face-to-face transactions. Therefore, this study was conducted to investigate the influence of perceived health risk and customer perception of online retail ethics on consumer online shopping behavior during the COVID-19 pandemic, involving seven variables, namely perceived health risk, security, privacy, non-deception, reliability fulfillment, service recovery, and online shopping behavior. The data were collected through an online survey by employing the purposive sampling technique to a consumer who has shopped online during the COVID-19 pandemic in Indonesia. 315 valid responses were obtained and analyzed through quantitative method using SEM-Amos. The results showed that perceived health risk and four variables of online retail ethics including security, privacy, reliability fulfillment, and service recovery affected online shopping behavior. Meanwhile, non-deception was found to have an insignificant effect. The coefficient value proved perceived health risk to be more dominant in influencing online shopping behavior than the variables of online retail ethics. Thus, consumers pay more concern for their health during online shopping. However, positive consumer perceptions of the behavior of online retail websites in providing services also can encourage consumers to shop online during this pandemic.
