Impact of artificial intelligence applications on enterprise market value: Evidence from Chinese enterprises

This study investigates the Millennials and Gen Z perception toward Fintech services, their usage intention, and their financial behavior. The study took place in the Palestinian context with a global comparison among these generations. The authors used the questionnaire-based technique to meet the study objective. West Bank respondents were selected for this purpose; the study instrument was distributed through different social media channels. The findings show that reliability/trust and ease of use are the main issues in using a financial service. Millennials are more aware (48%) of Fintech services than Gen Z (38%), which is different from the global view where Gen Z is the highest. The smartphone penetration rate is 100% among both generations, while the financial inclusion ratio in Palestine is around 36.4%; these clear indicators are the main Fintech drivers to promote Fintech services in Palestine, and these are global indicators for Fintech adoption intention. Both generations (84%) intend to use e-wallet services, Millennials (87%) and Gen Z is (70%) prefer using real-time services. Half of the respondents see that Fintech plays a complementary role with banks. The majority see that Fintech services are cheaper than bank services. Wealth management, and robot advisor services, and both generations are looking to acquire them in the long run. The authors revealed that 85% of respondents from both generations trust banks, so it is recommended that banks digitize their financial services to meet the customers’ needs, considering that 90% of respondents see that promotions are a key issue in adopting Fintech services. Promoting e-wallet services by banks is highly recommended due to the massive rivalry with Fintech parties.

The creation and growth of new enterprises and, on the other hand, their decline and market exit are crucial factors of business dynamism and economic growth. Thus, business dynamism is an important aspect in the market chain and productivity of an economy, as well as a trigger for market reforms. The aim is to analyze business dynamism using Global Competitiveness Index 4.0 and its variables worldwide and to verify the relationship between business dynamism in the EU states and economic characteristics such as Valued added at factor cost, Enterprise Birth Rate and Enterprise Death Rate. Data were collected from the 2019 Global Competitiveness Report and from the EUROSTAT database, using the most recently updated source for each indicator. The 11th pillar of the Global Competitiveness Index, focused on business dynamics, and a set of indicators were analyzed using PCA to verify if all the variables are effective representatives of the concept. It was found out that the pillar does not effectively represent the concept of business dynamism in case of the EU countries; therefore the new pillar was constructed. A strong and statistically significant correlation between business dynamism and Value Added was confirmed. A relationship between business dynamism and other economic indicators was not proven. From a territorial point of view, Oceania achieved the best overall result in the analyzed field. The process of starting a new business is the most challenging in terms of start-up costs in South America. By contrast, the EU has reached the best result in this process.

The rapid digital transformation of public systems has improved interactions between governments and citizens. In Morocco, while efforts to digitalize public administration continue, the integration of artificial intelligence presents new challenges due to structural and technical limitations. This study explores the openness of Moroccan civil servants to adopting artificial intelligence solutions and examines the role of change management in facilitating this process. A quantitative approach was employed, with 129 civil servants from key ministries – Education, Finance, and Health – completing an online questionnaire. These ministries were selected due to their critical importance in the public system and their frequent interactions with citizens. Furthermore, they played a central role in the National Administrative Reform Plan (2018–2022), which emphasized digital transformation as a key pillar in advancing e-government. The collected data were analyzed using SPSS, enabling a comprehensive analysis of the factors influencing AI adoption. The findings reveal that while younger civil servants are more open to AI, over 40% of respondents pointed to insufficient digital skills as a major barrier to artificial intelligence integration. The study underscores the importance of effective change management strategies, highlighting that strong leadership and clear communication are essential in promoting artificial intelligence receptiveness and ensuring seamless integration within Morocco’s public sector.