The role of strategic alignment and resource availability in boosting the digital capabilities of Jordanian insurance companies

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The growing technological disruption in the modern era has redefined the existing business processes. As a result, being strategically aligned while allocating proper resources is pivotal for any business. This study focuses on managers’ digital capability in conjunction with strategic alignment and resource availability in Jordanian insurance companies. Data were gathered via a questionnaire and covered 304 administrative employees from 16 licensed insurance companies in Jordan, processed through a cross-sectional survey. The analysis using SmartPLS (4) was conducted to verify the relationships between strategic alignment, resource allocation, and digital capabilities. The analysis showed a significant positive correlation between strategic alignment and overall digital capabilities, with a path coefficient of 0.710 and an R2 of 0.953. Likewise, resource availability positively correlated with the increase in overall digital capabilities, with a path coefficient of 0.685 and an R2 of 0.888 for available resources. In cases where resource increases were observed, strategic alignments were also observed where the strategy increased digital capabilities through improved resource allocation parameters. This additional corroborative evidence was supplied with a path coefficient of 0.680 and an R2 of 0.910. It is reasonable to hypothesize that organizations with favorable resource management practices will be more successful in harnessing strategic alignment to fill the gaps in digital competencies. Therefore, the study proposes that insurance companies should design better resource allocation policies coupled with more effective staff training to take full advantage of digital transformations. These steps are necessary to gain and maintain a competitive advantage in the ever-changing and turbulent insurance industry.

Acknowledgment
The authors are grateful to Middle East University, Amman, Jordan, for the financial support to cover this article's publishing fee.

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    • Figure 1. Conceptual framework
    • Table 1. Overview of participant demographic data
    • Table 2. Evaluation of research tool stability
    • Table 3. Overview of descriptive analysis for strategic alignment
    • Table 4. Overview of descriptive analysis for digital capabilities
    • Table 5. Overview of descriptive analysis for resource availability
    • Table 6. Overview of the first hypothesis results
    • Table 7. Overview of the second hypothesis results
    • Table 8. Overview of the third hypothesis results
    • Table A1. Insurance companies operating in Jordan (as of 2025)
    • Conceptualization
      Azzam Abou-Moghli
    • Data curation
      Azzam Abou-Moghli
    • Formal Analysis
      Azzam Abou-Moghli
    • Funding acquisition
      Azzam Abou-Moghli
    • Investigation
      Azzam Abou-Moghli
    • Methodology
      Azzam Abou-Moghli
    • Project administration
      Azzam Abou-Moghli
    • Resources
      Azzam Abou-Moghli
    • Software
      Azzam Abou-Moghli
    • Supervision
      Azzam Abou-Moghli
    • Validation
      Azzam Abou-Moghli
    • Visualization
      Azzam Abou-Moghli
    • Writing – original draft
      Azzam Abou-Moghli
    • Writing – review & editing
      Azzam Abou-Moghli