Azam Malik

This study analyses the comparative effects between E-WOM on online shopping platforms and social networking platforms on consumers’ purchase intention of smartphones in India. The E-WOM effect on buying intention has become an important context for many researchers due to its increasing importance in today’s world of digitalization. This study aims to assess the influence of E-WOM factors on these two platforms, including E-WOM credibility, E-WOM attitude, E-WOM quantity, and E-WOM format, on purchase decisions of smartphones. The data were collected using a questionnaire from 361 respondents in Uttar Pradesh, India. Multiple regression has been applied to empirically measure the influence of independent factors (E-WOM credibility, E-WOM attitude, E-WOM quantity, and E-WOM format) on the dependent factor (consumers’ purchase intention). The result indicates that E-WOM credibility, E-WOM quantity, and E-WOM format on online shopping platforms have more impact than E-WOM on social media on the purchase intention of smartphones. This study aids online companies in understanding the purchase patterns of consumers, and E-WOM on online shopping platforms is more effective in terms of credibility, quantity, and format as compared to E-WOM on social networking platforms toward buying intention of smartphones.

Employees’ decision to quit their present job or company is a turnover intention. The number of employees joining and leaving an organization in a specific period is regarded as employee turnover. This study aims to examine the factors influencing faculty members’ intentions to leave universities in the Kingdom of Saudi Arabia. The population includes academicians from various universities in Saudi Arabia. The primary data were gathered using random sampling methods; 140 responses investigating various demographics and other factors were obtained from academicians of various universities. The present study chose five constructs: job satisfaction, job stress, work engagement, organizational commitment, and turnover intention. The statistical tools were used to conduct statistics examinations. The mean, correlation, and regressions were used to analyze the data gathered. The results showed a significant association between work engagement, job stress, job satisfaction, organizational commitment, and turnover intention. Job stress and turnover intention were not shown to be significantly correlated. Other variables showed significant relationships with the turnover intention of university academicians.

Acknowledgment
This project was supported by the Deanship of Scientific Research at Prince Sattam bin Abdulaziz University under research project No 2021/02/18733.