Mohammad Alhur

This study explores the impact of digital banking channels on the operational excellence of Jordanian banks. It investigates the impact of social media, chatbots, digital wallets, and mobile applications on operational excellence in Jordanian banks, focusing on the moderating role of organizational culture. The study used a quantitative research method and a stratified random sampling technique to ensure a diverse sample of the five largest banks in Jordan, including managers and IT professionals responsible for managing digital banking operations. A total of 276 completed questionnaires were analyzed using structural equation modeling. The findings show that digital banking channels significantly contribute to operational excellence. Social media banking (β = 0.155, p < 0.05) and chatbots (β = 0.212, p < 0.01) positively impact operational excellence, while digital wallets (β = 0.301, p < 0.001) and mobile banking applications (β = 0.22, p < 0.01) also exhibit significant positive effects. The structural model explained 63% of the variance in operational excellence. Additionally, organizational culture was found to positively moderate the impact of social media banking (β = 0.20, p < 0.01), chatbots (β = 0.10, p < 0.05), and digital wallets (β = 0.16, p < 0.01) on operational excellence. However, the interaction between mobile applications and organizational culture was not significant (β = 0.078, p = 0.065).

Type of the article: Research Article

Abstract
In an era of persistent economic uncertainty and supply chain disruptions, organizational resilience has emerged as a critical determinant of long-term sustainability, particularly in rapidly evolving industries such as food manufacturing. Emotional intelligence (EI) has been identified as a key driver of resilience, enabling individuals and organizations to better adapt, recover, and grow in the face of challenges. This study aims to investigate the impact of EI on organizational resilience and to assess the moderating role of transformational leadership in this relationship within the context of Jordan’s yogurt industry. A quantitative research design was employed, and data were collected in 2024 from 768 employees working across three leading yogurt manufacturing companies in Jordan. Structural Equation Modeling (SEM) using Smart PLS was applied to analyze the relationships among the variables. The results demonstrate that all four dimensions of EI, self-awareness, self-regulation, social awareness, and relationship management, exert a statistically significant positive effect on organizational resilience (p < 0.001). Furthermore, transformational leadership was found to moderate these relationships significantly, enhancing the strength of EI’s influence on resilience outcomes. These findings offer robust empirical support for the integration of EI and leadership development in resilience-building strategies. The study provides sector-specific insights that contribute to the theoretical advancement of resilience frameworks and offers actionable guidance for organizational leaders seeking to enhance adaptability in dynamic and uncertain environments.