Features of image formation of higher education institutions to increase the rating in the market of educational services
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Received May 20, 2020;Accepted June 18, 2020;Published October 15, 2020
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DOIhttp://dx.doi.org/10.21511/dm.18(3).2020.02
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Article InfoVolume 18 2020, Issue #3, pp. 14-27
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The article identifies a significant deformation of education, which led to the opening of new edu¬cational institutions. The authors noted the change of priorities in the state regarding the image of knowledge and education. This article examines the problem of creating a positive image for higher education institutions; orientation of modern educational institutions on search, development, and application of managerial cognitive and artistic means of creating a positive image of educational institution, reflection in this image of internal, essential meanings, maintenance and tasks, features of its activity. The authors investigated certain shifts in the market of educational services, namely: increasing so¬ciety’s requirements for the quality of vocational education, constant updates of teaching technology, rapidly changing economic conditions of universities, intensification of competition in the market of educational services. All this causes the urgent problem of finding new sources of increasing the competitiveness of higher education, the basic indicator of which is the image. The authors consider approaches to rating higher education institutions. The most famous interna¬tional university rankings are analyzed. The theoretical and methodological approaches and the basic principles of university rankings are compared. Using cluster analysis to enhance the competitiveness of higher education institutions, expand their capabilities and take them to the next level. The cluster analysis was conducted to determine the activity of students, graduates, employees, employers in the life of the university, their awareness of the symbolism of the university. As the students are not part of the university, their answers were not taken into account. The technological chain of formation of public attitude to the HEA through event measures was also formed.
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JEL Classification (Paper profile tab)M31, M39
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References27
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Tables4
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Figures3
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- Figure 1. Дендрограма кластеризації студентів, випускників, працівників університету та роботодавців за рівнем участі в житті університету, виконана за допомогою програмного пакету Statistica
- Figure 2. Графік середніх значень змінних кластеризації, отриманий за допомогою програмного пакету Statistica
- Figure 3. Модель взаємовідносин суб’єктів навчального процесу ЗВО
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- Table 1. Морфологічний аналіз визначення поняття «імідж»
- Table 2. Рейтинг кращих економічних університетів
- Table 3. Результати кластерного аналізу активності суб’єктів навчального процесу в пізнаваності іміджу ЗВО
- Table 4. Вплив іміджу на підвищення популяризації та посилення конкурентоспроможності ЗВО
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Conceptualization
Olga Maystrenko
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Formal Analysis
Olga Maystrenko
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Methodology
Olga Maystrenko
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Project administration
Olga Maystrenko
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Software
Olga Maystrenko
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Validation
Olga Maystrenko
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Writing – original draft
Olga Maystrenko
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Data curation
Iryna Kinas
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Investigation
Iryna Kinas
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Resources
Iryna Kinas
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Supervision
Iryna Kinas
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Visualization
Iryna Kinas
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Writing – review & editing
Iryna Kinas
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Conceptualization
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Financial sustainability of private higher education institutions: the case of publicly traded educational institutions
Sami Al Kharusi , Sree Rama Murthy Y. doi: http://dx.doi.org/10.21511/imfi.14(3).2017.03Investment Management and Financial Innovations Volume 14, 2017 Issue #3 pp. 25-38 Views: 1589 Downloads: 527 TO CITE АНОТАЦІЯPublic and private education can unlock different doors and help to flood the country with a rising power, sunlight and sustainable development. Hence, this paper argued that there is a need to sustain both public and private higher education. Financial difficulties restrict private higher education from balancing their budget and maintain a balance between a quality education and maximization of shareholders wealth. This paper outlines and analyzes a critical business model for higher education institutions, Dhofar University and Majan College, both of which are publicly traded in Muscat Securities Market. Both the educational institutions are critically examined from profitability, liquidity, long term solvency and asset management perspective using appropriate financial ratios. Five year forecasts of financial statements up to 2021 are estimated to evaluate the financial stability of the two educational institutions. The paper uses Monte Carlo simulation technique to examine the issue of financial sustainability. Overall the finding shows positive financial results for Majan College compared to Dhofar University. The key take away from the analysis is that educational institutions should be funded primarily by equity and not by debt to survive, sustain and provide high quality education.
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Hospitality in the image of small family accommodation businesses
Small and micro businesses form the largest group of entities offering services to tourists in tourist destinations. A majority of them are family businesses accommodation facilities. The study tests the hypothesis that the family nature of a business offering accommodation services can be a source of real competitive advantage being of significance for a certain group of clients. The advantage can be shaped by creating an image based on the owner’s involvement and hospitality. As the literature research indicated, in the case of the businesses described, it is relatively easy to develop a bond between the facility’s manager and their clients. The deliberations were extended by an empirical study conducted on a group of young people from Poland and Ukraine. Its results have indicated that accommodation services are significant elements of the satisfaction among the clients surveyed, and that in the group surveyed, the key reason for a trip is the intention to “experience and learn” and not comfort. It has also been confirmed that the determinants of accommodation services related to broadly defined hospitality are significant, however, not key in the group analyzed.
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Marketing analysis of the electromobile market as a factor in the innovation of the national economy
Serhii Kozlovskyi, Vladyslav Bolhov
, Allam Yousuf
, Albina Batechko
, Larisa Hlushchenko
, Nataliia Vitka
doi: http://dx.doi.org/10.21511/im.15(1).2019.04
The marketing development of the electric vehicle market can be considered as a key element of innovative changes in the national economy. Object of research is the development of the electric vehicle market. The purpose of this article is the theoretical substantiation and development of guidelines for determining the rating of countries by the level of development of this market as a determining factor in the innovative development of the national economy. In the study, expert survey methods, logical generalization and comparison of results, statistical analysis and graphical presentation of results were used. The study conducted a marketing analysis of sales and production of electric cars, government programs to stimulate them, existing rating indicators of countries for the development of the electric vehicle market, and based on the results, a method for determining the integrated rating indicator of national economy innovativeness was developed. The article established that in countries that are world economic leaders, the growing interest of consumers and manufacturers of cars to electric vehicles, which is actively supported by government programs and incentives. It is proposed to use a integrated indicator of innovative development of the national economy, which are directly related to the market of electric vehicles. This indicator consists of the following factors: share of investments in the development of branches related to the national production of electric vehicles; level of growth of electric transport in the country’s total fleet; the share of electric vehicles in total number of cars produced in the country; level of increase in the amount of electricity produced based on RES in total; infrastructure development; level of state support for the market. The use of these integrated factors in marketing analysis will determine the level of the world leader in the country, its innovative development.
