Attributes of halal tourism during the Covid-19 pandemic: An overview of the perceptions of Muslim tourists in Nusantara

  • Received August 10, 2022;
    Accepted October 5, 2022;
    Published October 13, 2022
  • Author(s)
  • DOI
    http://dx.doi.org/10.21511/im.18(4).2022.03
  • Article Info
    Volume 18 2022, Issue #4, pp. 25-35
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    3 articles
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This work is licensed under a Creative Commons Attribution 4.0 International License

The Covid-19 pandemic has hit industrial sectors very hard, including the tourism industry and halal tourism. The sustainability of the tourism industry must be maintained, so the development of marketing strategies is very necessary. The purpose of this study is to examine and analyze the effect of halal tourism attributes on tourist loyalty and indirectly through the trust and satisfaction of Indonesian Muslim tourists. This quantitative study involved 504 respondents out of 519 collected. To determine the sample in this study, a judgment sampling technique was used. The analytical tool used is the PLS-SEM to test the effect of the relationship between the variables studied. As a result, the attributes of halal tourism indirectly affect loyalty through the trust and satisfaction of tourists. This means that tourist loyalty manifests itself in returning to visited tourist destinations, recommending others, inviting others to visit visited tourist destinations, and traveling back to visited tourist destinations, even though the entry ticket goes up; it can arise directly as a result of offerings of halal tourism attributes, as well as mediated by the trust and satisfaction of domestic tourists with tourism attributes offered to the tourist destinations they visited during the COVID-19 period.

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    • Table 1. Characteristics of respondents
    • Table 2. Construct reliability and validity
    • Table 3. Discriminant validity
    • Table 4. Variance inflation factor
    • Table 5. R2 and R2 Adjusted
    • Table 6. Hypothesis testing results
    • Conceptualization
      Martaleni Martaleni, M. Jamal Abdul Nasir, Rizqiyatul Khoiriyah, Satya Ramadhany Djawas
    • Data curation
      Martaleni Martaleni, M. Jamal Abdul Nasir, Rizqiyatul Khoiriyah, Satya Ramadhany Djawas
    • Formal Analysis
      Martaleni Martaleni, M. Jamal Abdul Nasir, Rizqiyatul Khoiriyah, Satya Ramadhany Djawas
    • Funding acquisition
      Martaleni Martaleni, M. Jamal Abdul Nasir, Rizqiyatul Khoiriyah, Satya Ramadhany Djawas
    • Investigation
      Martaleni Martaleni, M. Jamal Abdul Nasir, Rizqiyatul Khoiriyah, Satya Ramadhany Djawas
    • Methodology
      Martaleni Martaleni, M. Jamal Abdul Nasir, Rizqiyatul Khoiriyah, Satya Ramadhany Djawas
    • Project administration
      Martaleni Martaleni, M. Jamal Abdul Nasir, Rizqiyatul Khoiriyah, Satya Ramadhany Djawas
    • Resources
      Martaleni Martaleni, M. Jamal Abdul Nasir, Rizqiyatul Khoiriyah, Satya Ramadhany Djawas
    • Software
      Martaleni Martaleni, M. Jamal Abdul Nasir, Rizqiyatul Khoiriyah, Satya Ramadhany Djawas
    • Supervision
      Martaleni Martaleni, M. Jamal Abdul Nasir, Rizqiyatul Khoiriyah, Satya Ramadhany Djawas