Toward the digital economy: Mobile payment affecting sustainable consumption behavior

  • Received February 7, 2023;
    Accepted March 14, 2023;
    Published March 28, 2023
  • Author(s)
  • DOI
    http://dx.doi.org/10.21511/im.19(1).2023.19
  • Article Info
    Volume 19 2023, Issue #1, pp. 220-232
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This work is licensed under a Creative Commons Attribution 4.0 International License

Mobile payment has a pronounced impact on the consumption mode of various industries and provides new clues for sustainable consumption. This study aims to explore the role of perceived risk and perceived technology on sustainable consumption intention and behavior. Moreover, it proposes the structural equation model of mobile payment for sustainable consumption behavior. 574 participants from Chinese higher education institutions filled in the questionnaire. The bootstrapping method was used to solve the problem of mediating factors. Amos 26.0 helped to construct structural equation models. The study determined the negative effect of the perceived mobile payment risk on the perceived mobile payment usefulness, perceived mobile payment ease of use, and sustainable consumption intention. Moreover, the three variables have a particular buffer in the relationship between perceived mobile payment risk and sustainable consumption behavior. Furthermore, perceived mobile payment usefulness positively impacts sustainable consumption intention, and they have a chain-mediated effect on the relationship between perceived mobile payment risk and sustainable consumption behavior. The same effect also occurs in the relationship between perceived mobile payment ease of use and sustainable consumption intention.

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    • Figure 1. Confirmatory factor analysis
    • Figure 2. Structural equation model of mobile payment for sustainable consumption behavior
    • Table 1. Respondents’ demographics
    • Table 2. Validity test
    • Table 3. Reliability statistics
    • Table 4. Model fitting results
    • Table 5. Convergence validity
    • Table 6. Discriminant validity test
    • Table 7. Path analysis of structural equation model
    • Conceptualization
      Jing Yuan, Songyu Jiang
    • Data curation
      Jing Yuan, Songyu Jiang, Bethzaida Mary Joy Dela Cruz
    • Formal Analysis
      Jing Yuan, Songyu Jiang, Bethzaida Mary Joy Dela Cruz
    • Project administration
      Jing Yuan, Songyu Jiang, Bethzaida Mary Joy Dela Cruz
    • Validation
      Jing Yuan, Songyu Jiang, Bethzaida Mary Joy Dela Cruz
    • Visualization
      Jing Yuan, Songyu Jiang, Bethzaida Mary Joy Dela Cruz
    • Writing – original draft
      Jing Yuan, Songyu Jiang
    • Investigation
      Songyu Jiang, Bethzaida Mary Joy Dela Cruz
    • Methodology
      Songyu Jiang
    • Supervision
      Songyu Jiang, Bethzaida Mary Joy Dela Cruz
    • Writing – review & editing
      Bethzaida Mary Joy Dela Cruz