The impact of ethnocentrism and its antecedents on cultural heritage tourism along the Silk Road
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DOIhttp://dx.doi.org/10.21511/ppm.19(1).2021.31
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Article InfoVolume 19 2021, Issue #1, pp. 364-371
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The Great Silk Road offers a high potential for the cultural and heritage tourism development as more travelers are interested in the past and culture of the others. The aim of this study is to examine the relationship between patriotism, cultural openness, ethnocentrism and outcomes of tourism in the context of the Central Asia. The study uses a quantitative approach. A survey method was applied to collect data from 146 local residents living in the heritage tourism areas. The analysis included descriptive statistics, confirmatory factor analysis (CFA), and structural equation modeling (SEM) analysis. The obtained results demonstrate that patriotism had a significant positive impact on ethnocentrism of local residents, while cultural openness had a negative impact on ethnocentrism. The ethnocentric attitudes of residents were significantly related to the positive and negative outcomes of tourism. Recommendations are provided for addressing problems related to cultural differences and regional cooperation for better understanding, tolerance, and social interactions between people living in the countries of Central Asia. This study contributes to the academic literature by integrating ethnocentrism and its antecedents with positive and negative outcomes of cultural tourism. It is of value to tourism practitioners and local policy makers in the Silk Road countries.
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JEL Classification (Paper profile tab)L83, Z32, Q26
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References37
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Tables4
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Figures1
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- Figure 1. Proposed model of the study
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- Table 1. Sample characteristics (n = 146)
- Table 2. Confirmatory factor analysis results
- Table 3. Hypotheses testing results
- Table 4. Mean comparison for constructs
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Corporate culture interplay issues in global economy
Marcel Kordoš
,
Jozef Habánik
doi: http://dx.doi.org/10.21511/ppm.16(3).2018.24
Problems and Perspectives in Management Volume 16, 2018 Issue #3 pp. 302-310 Views: 843 Downloads: 197 TO CITE АНОТАЦІЯThe topic of this paper is the comparative analysis assessment of American and European (Slovak) systems of corporate culture describing the cultural differences within transnational companies. The study is comparing the American system of corporate culture with Slovak corporate culture model. The goal of this paper is to figure out the real model of an American enterprise within its interaction with European (Slovak) enterprise and detect the differences between them. Based on the SWOT analysis coming out of two surveys via questionnaires outputs, the comparative analysis assessment dealing with the successful symbiosis of foreign American company operating within the European (Slovak) enterprise environment will be worked out. The paper reveals the similarities and differences between the Slovak and U.S. corporate culture standards such as conflict avoidance, focus on relationships, self-confidence of comparing cultures, personal responsibility, one’s own initiative and autonomy and so on.
