Developing new business models: Logic of network value or cross-industry approach

  • Received May 2, 2021;
    Accepted June 10, 2021;
    Published June 17, 2021
  • Author(s)
  • DOI
    http://dx.doi.org/10.21511/ppm.19(2).2021.24
  • Article Info
    Volume 19 2021, Issue #2, pp. 291-307
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Digital transition in the maritime industry creates new organizational models and affects the relationship between actors. New relationships require new business models (BMs). In addition, due to the paradigm of green shifts towards a zero-emission future of maritime shipping in 2050, stricter regulations require new solutions, and “business as usual” is not actual anymore. Thus, the study aims to investigate key drivers for creating new BMs and factors for their effective implementation by companies. The results of the study point to the main reasons for creating BMs. It was revealed that there are several external and internal prerequisites. Moreover, it was proved that considering the current tendency of the interfaces in relationships with different industries, it is important to talk about the development of BMs not only from a supply chain perspective. Moreover, it should be considered from the point of view of network value. Hence, the study highlights the need for a further investigation that aims to design new solutions, implement, test, and observe the effect of new BMs, considering collaborative ties between interested parties.

Acknowledgment
The study is supported by the grant from the Research Based Innovation “SFI Marine Operation in Virtual Environment (SFI-MOVE)” (Project no: 237929) in Norway.

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    • Figure 1. Relationship between business model, business process, company strategy, and company vision
    • Figure 2. Business model triangle
    • Figure 3. Theoretical framework: prerequisites and requirements for creating a business model (network value logic)
    • Figure 4. Interfaces in relationships within several industries
    • Table 1. Key structural elements of Business Model Canvas
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